• Pallavi A. Acharya
• Dr. Veena S. Samani

Bandhani is a type of tie & dye textile embellishment primarily by plucking the fabric with the fingernails into many tiny bindings that form a circle to create desired design. Bandhani is an ancient art that is mainly used in the state of Gujarat and Rajasthan and it is one of the most widely accepted and traditional methods of printing textiles in India. The Bandhani work has been exclusively carried out by the Khatri community of Kutchh and Saurashtra in Gujarat. Bandhani Art and Gharchola sarees are very famous. Its production is considered as an art. Now a day’s selling of everything is becomes modern so bandhani and gharchola sarees can be marketed by e- commerce. E-commerce offer opportunities to those who can't afford huge start up costs or full-time job. E-commerce is a broad phenomenon. Here modernization takes place for that type of craft. The E-commerce market is prosperous and hovering for strong development in Asia. There are players who made a good beginning. Their success depends on their understanding of the market and offering various types of features. And represent the various opportunities for retailers, wholesalers, producers and for people. The E-commerce Industry in India has come a long way since its early days. The market has matured and new players have entered the market space. This paper tries to things to see bandhani related matters for modernization of selling. This paper also tried to find out the barriers for selling of Bandhani through e-business. E- Commerce site for market visibility and improved selling opportunities.

E-commerce, Bandhani craft, Impact, Business skills,

"ROLE OF E-COMMERCE IN PROMOTION OF HERITAGE CRAFT OF BANDHANI", International Journal of Emerging Technologies and Innovative Research (www.jetir.org), ISSN:2349-5162, Vol.7, Issue 1, page no.505-508, January 2020, Available :http://www.jetir.org/papers/JETIR1908875.pdf

"ROLE OF E-COMMERCE IN PROMOTION OF HERITAGE CRAFT OF BANDHANI", International Journal of Emerging Technologies and Innovative Research (www.jetir.org | UGC and issn Approved), ISSN:2349-5162, Vol.7, Issue 1, page no. pp505-508, January 2020, Available at : http://www.jetir.org/papers/JETIR1908875.pdf