UGC Approved Journal no 63975(19)

ISSN: 2349-5162 | ESTD Year : 2014
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Published in:

Volume 6 Issue 12
December-2019
eISSN: 2349-5162

UGC and ISSN approved 7.95 impact factor UGC Approved Journal no 63975

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Published Paper ID:
JETIR1912011


Registration ID:
225340

Page Number

70-74

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Title

MOTIVATING FACTORS INFLUENCING BRAND LOYALTY AND BRAND SWITCHING AMONG EDIBLE OIL USERS IN DINDUGAL DISTRICT

Abstract

Marketing is the process of shifting goods and services from one place to another. It is a procedure adopted to serve from the producer or manufacturer end to the consumer point. Consumers decide to purchase the products as marketing plays a role of a business activity, which involves in identification of the customers need, design, taste, fashion and technology. Thus, consumers are the decision makers to purchase their products, based on the price, design, taste, fashion and technology etc. The behavior of the consumers either directly or indirectly influence or affect the consumers’ behavior towards the products. The products have its life on the shelf of the outlets depending on the various essentials of the consumer behavior. In pursuit, of the market share of their products, marketers recklessly explore new marketing strategies to sustain and retain loyal existing and new consumers of their products and services offered in the current market.

Key Words

MOTIVATING FACTORS INFLUENCING BRAND LOYALTY AND BRAND SWITCHING AMONG EDIBLE OIL USERS IN DINDUGAL DISTRICT

Cite This Article

"MOTIVATING FACTORS INFLUENCING BRAND LOYALTY AND BRAND SWITCHING AMONG EDIBLE OIL USERS IN DINDUGAL DISTRICT", International Journal of Emerging Technologies and Innovative Research (www.jetir.org), ISSN:2349-5162, Vol.6, Issue 12, page no.70-74, December-2019, Available :http://www.jetir.org/papers/JETIR1912011.pdf

ISSN


2349-5162 | Impact Factor 7.95 Calculate by Google Scholar

An International Scholarly Open Access Journal, Peer-Reviewed, Refereed Journal Impact Factor 7.95 Calculate by Google Scholar and Semantic Scholar | AI-Powered Research Tool, Multidisciplinary, Monthly, Multilanguage Journal Indexing in All Major Database & Metadata, Citation Generator

Cite This Article

"MOTIVATING FACTORS INFLUENCING BRAND LOYALTY AND BRAND SWITCHING AMONG EDIBLE OIL USERS IN DINDUGAL DISTRICT", International Journal of Emerging Technologies and Innovative Research (www.jetir.org | UGC and issn Approved), ISSN:2349-5162, Vol.6, Issue 12, page no. pp70-74, December-2019, Available at : http://www.jetir.org/papers/JETIR1912011.pdf

Publication Details

Published Paper ID: JETIR1912011
Registration ID: 225340
Published In: Volume 6 | Issue 12 | Year December-2019
DOI (Digital Object Identifier):
Page No: 70-74
Country: -, -, - .
Area: Engineering
ISSN Number: 2349-5162
Publisher: IJ Publication


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