UGC Approved Journal no 63975(19)

ISSN: 2349-5162 | ESTD Year : 2014
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Published in:

Volume 6 Issue 12
December-2019
eISSN: 2349-5162

UGC and ISSN approved 7.95 impact factor UGC Approved Journal no 63975

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Published Paper ID:
JETIR1912134


Registration ID:
303031

Page Number

982-993

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Title

INVESTMENT BEHAVIOUR OF WOMEN TOWARDS SELECT AVEUNUES WITH REFERENCE TO BACKWARD DISTRICTS OF ANDHRA PRADESH (Cognitive Favouritism)

Abstract

Behavioural Finance, similar to all fields of science, is a work in progress, and there are no exact timelines for splitting the second generation of behavioral finance from the first. The first generation commonly described people as ‘irrational’ mislead by cognitive errors and emotional errors on their way to their ‘rational’ wants. The second generation of behavioral finance describes investors and people more generally as ‘normal’ – neither ‘rational’ nor ‘irrational’. The only difference between first-generation and second generation of behavioral finance lacks in theory, evidence, and practice and whereas for second-generation it lacks unified structure. Various behavioral theories such as Loss aversion and Regret of decision, Anchoring effect, Disposition effect, and Herding are various theories of cognitive bias that guide the path of women investors in taking their financial decisions.

Key Words

Behavioral, cognitive, generation

Cite This Article

"INVESTMENT BEHAVIOUR OF WOMEN TOWARDS SELECT AVEUNUES WITH REFERENCE TO BACKWARD DISTRICTS OF ANDHRA PRADESH (Cognitive Favouritism)", International Journal of Emerging Technologies and Innovative Research (www.jetir.org), ISSN:2349-5162, Vol.6, Issue 12, page no.982-993, December 2019, Available :http://www.jetir.org/papers/JETIR1912134.pdf

ISSN


2349-5162 | Impact Factor 7.95 Calculate by Google Scholar

An International Scholarly Open Access Journal, Peer-Reviewed, Refereed Journal Impact Factor 7.95 Calculate by Google Scholar and Semantic Scholar | AI-Powered Research Tool, Multidisciplinary, Monthly, Multilanguage Journal Indexing in All Major Database & Metadata, Citation Generator

Cite This Article

"INVESTMENT BEHAVIOUR OF WOMEN TOWARDS SELECT AVEUNUES WITH REFERENCE TO BACKWARD DISTRICTS OF ANDHRA PRADESH (Cognitive Favouritism)", International Journal of Emerging Technologies and Innovative Research (www.jetir.org | UGC and issn Approved), ISSN:2349-5162, Vol.6, Issue 12, page no. pp982-993, December 2019, Available at : http://www.jetir.org/papers/JETIR1912134.pdf

Publication Details

Published Paper ID: JETIR1912134
Registration ID: 303031
Published In: Volume 6 | Issue 12 | Year December-2019
DOI (Digital Object Identifier):
Page No: 982-993
Country: ANANTAPUR, Andhra Pradesh, India .
Area: Management
ISSN Number: 2349-5162
Publisher: IJ Publication


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