• K.Sudhadevi
• Dr.C.Beulah Vijayarani

Abstract The automobile sector has been booming with the effectiveness of the liberalized economy policy of Indian Government. The automobile consultancies are providing two types of choices to their consumers such as new cars and used cars. In Coimbatore, the cars sellers are categorized into two groups namely registered and unregistered second hand car sellers. The researcher has taken the registered used car sellers to analyze the perception of customers in the study. The current research work has adopted descriptive and exploratory research and it was based on primary data. The researcher utilized the questionnaire to collect data from users of second hand cars in Coimbatore city. There 100 sample respondents have chosen for analyze the perception level on user cars in the research work. More analytical tools have utilized to fulfill the objectives of the study like percentage analysis, descriptive study and regression analysis. Hence, the research work offers more knowledge about the second hand users and it helps to purchase the used cars from the registered car sellers in Coimbatore city.

Keywords: Automobile Sector, Customers Perception, Used cars, Regression Analysis

"Customers Perception towards Used Cars of Registered Car Sellers in Coimbatore City", International Journal of Emerging Technologies and Innovative Research (www.jetir.org), ISSN:2349-5162, Vol.7, Issue 2, page no.839-843, February-2020, Available :http://www.jetir.org/papers/JETIR2002335.pdf

"Customers Perception towards Used Cars of Registered Car Sellers in Coimbatore City", International Journal of Emerging Technologies and Innovative Research (www.jetir.org | UGC and issn Approved), ISSN:2349-5162, Vol.7, Issue 2, page no. pp839-843, February-2020, Available at : http://www.jetir.org/papers/JETIR2002335.pdf