• Dr. Sushil Kumar Pareek

ABSRACT- Purpose-The aim of this paper is to conceptualize the views on marshalling Strategic Marketing as a strategic tool for corporate entrepreneurship to partially combat the forthcoming challenges of micro and macro environment. Design/methodology/approach- This paper traces the significant changes taken place in the domain of Corporate Entrepreneurship and Strategic Marketing. It establishes linkage and relevance of Strategic Marketing for Corporate Entrepreneurship through mutual relationship of Strategic Management. Findings- The relevance of relationship between Corporate Entrepreneurship and Strategic Marketing through Strategic Management to address the opportunities and challenges’ of Internal and external environment. Originality/Value- This paper spells out the evidence and advocacy towards the application of Strategic Marketing and Corporate Entrepreneurship in general sense, not specific to any situation and Just a view point. Key words-Corporate Entrepreneurship, Dimensions, Strategic Management, Strategic Marketing, Strategy Paper Type- View Point

Key words-Corporate Entrepreneurship, Dimensions, Strategic Management, Strategic Marketing, Strategy

"Corporate Entrepreneurship Connecting Strategic Marketing in Modern Times", International Journal of Emerging Technologies and Innovative Research (www.jetir.org), ISSN:2349-5162, Vol.7, Issue 3, page no.674-680, March-2020, Available :http://www.jetir.org/papers/JETIR2003106.pdf

"Corporate Entrepreneurship Connecting Strategic Marketing in Modern Times", International Journal of Emerging Technologies and Innovative Research (www.jetir.org | UGC and issn Approved), ISSN:2349-5162, Vol.7, Issue 3, page no. pp674-680, March-2020, Available at : http://www.jetir.org/papers/JETIR2003106.pdf