• Namita Arora

Gone are the days when marketing of products was the only objective of any marketing agency. Even at present most of the business schools and other marketing agencies still focus on marketing of manufacturing products only. Now the situation has been changed. Most of the countries have service economy. So different consultants have chosen to focus on services marketing. The most developed countries have observed that services are playing a major role in growth of GDP of any country. Growth of internet, privatization , increased international travel and international mergers are the main reasons behind the growth of service sector. Behind this, Services can not be stored like products so it is more important to focus on marketing of services .

SERVICES MARKETING

"SERVICES MARKETING", International Journal of Emerging Technologies and Innovative Research (www.jetir.org), ISSN:2349-5162, Vol.7, Issue 3, page no.774-780, March-2020, Available :http://www.jetir.org/papers/JETIR2003120.pdf

"SERVICES MARKETING", International Journal of Emerging Technologies and Innovative Research (www.jetir.org | UGC and issn Approved), ISSN:2349-5162, Vol.7, Issue 3, page no. pp774-780, March-2020, Available at : http://www.jetir.org/papers/JETIR2003120.pdf