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Published in:

Volume 7 Issue 3
March-2020
eISSN: 2349-5162

Unique Identifier

JETIR2003120

Page Number

774-780

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Title

SERVICES MARKETING

ISSN

2349-5162

Cite This Article

"SERVICES MARKETING", International Journal of Emerging Technologies and Innovative Research (www.jetir.org), ISSN:2349-5162, Vol.7, Issue 3, page no.774-780, March-2020, Available :http://www.jetir.org/papers/JETIR2003120.pdf

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Abstract

Gone are the days when marketing of products was the only objective of any marketing agency. Even at present most of the business schools and other marketing agencies still focus on marketing of manufacturing products only. Now the situation has been changed. Most of the countries have service economy. So different consultants have chosen to focus on services marketing. The most developed countries have observed that services are playing a major role in growth of GDP of any country. Growth of internet, privatization , increased international travel and international mergers are the main reasons behind the growth of service sector. Behind this, Services can not be stored like products so it is more important to focus on marketing of services .

Key Words

SERVICES MARKETING

Cite This Article

"SERVICES MARKETING", International Journal of Emerging Technologies and Innovative Research (www.jetir.org | UGC and issn Approved), ISSN:2349-5162, Vol.7, Issue 3, page no. pp774-780, March-2020, Available at : http://www.jetir.org/papers/JETIR2003120.pdf

Publication Details

Published Paper ID: JETIR2003120
Registration ID: 229594
Published In: Volume 7 | Issue 3 | Year March-2020
DOI (Digital Object Identifier):
Page No: 774-780
ISSN Number: 2349-5162

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Cite This Article

"SERVICES MARKETING", International Journal of Emerging Technologies and Innovative Research (www.jetir.org | UGC and issn Approved), ISSN:2349-5162, Vol.7, Issue 3, page no. pp774-780, March-2020, Available at : http://www.jetir.org/papers/JETIR2003120.pdf




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