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Published in:

Volume 7 Issue 3
March-2020
eISSN: 2349-5162

Unique Identifier

JETIR2003146

Page Number

990-996

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Title

Impact Of Online Advertisement On Youth

ISSN

2349-5162

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"Impact Of Online Advertisement On Youth", International Journal of Emerging Technologies and Innovative Research (www.jetir.org), ISSN:2349-5162, Vol.7, Issue 3, page no.990-996, March-2020, Available :http://www.jetir.org/papers/JETIR2003146.pdf

Abstract

Abstract In media studies we have learned that brand use emotional appeal in advertisement to attract their targeted audience. Some of the emotional appeal used by the brand are: happiness- some advertisements tries to generate happiness within us, where as some ads makes us angry, some ads makes us sad and some tries to indulge fear within us, some advertisers use sex appeal to attract their viewers. Online advertisements are multimedia advertisement which use different media like Text, picture, music, audio-video elements, animation etc. This research paper deals with emotional appeal used by the advertisers to attract the youth through online advertisements. KEY WORDS: Emotional appeal, Multimedia advertisement

Key Words

KEY WORDS: Emotional appeal, Multimedia advertisement

Cite This Article

"Impact Of Online Advertisement On Youth", International Journal of Emerging Technologies and Innovative Research (www.jetir.org | UGC and issn Approved), ISSN:2349-5162, Vol.7, Issue 3, page no. pp990-996, March-2020, Available at : http://www.jetir.org/papers/JETIR2003146.pdf

Publication Details

Published Paper ID: JETIR2003146
Registration ID: 229612
Published In: Volume 7 | Issue 3 | Year March-2020
DOI (Digital Object Identifier):
Page No: 990-996
ISSN Number: 2349-5162

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Cite This Article

"Impact Of Online Advertisement On Youth", International Journal of Emerging Technologies and Innovative Research (www.jetir.org | UGC and issn Approved), ISSN:2349-5162, Vol.7, Issue 3, page no. pp990-996, March-2020, Available at : http://www.jetir.org/papers/JETIR2003146.pdf




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