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Published in:

Volume 7 Issue 3
March-2020
eISSN: 2349-5162

Unique Identifier

JETIR2003172

Page Number

1157-1160

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Title

Inclusive Business Measures: A Case Study of Indian FMCG Sector

ISSN

2349-5162

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"Inclusive Business Measures: A Case Study of Indian FMCG Sector", International Journal of Emerging Technologies and Innovative Research (www.jetir.org), ISSN:2349-5162, Vol.7, Issue 3, page no.1157-1160, March-2020, Available :http://www.jetir.org/papers/JETIR2003172.pdf

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Abstract

A significant section of population in the developing nations earns minimal income. India, a developing country, has almost 21% population that earns less than $1.90 a day. (Census, 2011). People who live on far less than $2 are classified as Bottom of Pyramid- BoP (Prahalad, 2010). When BoP are involved as stakeholders of the business by using inclusive business innovations, it can boost the consumer and supplier base. This research is an effort to identify how companies can include BoP as their suppliers, customers and distributors. In current scenario, when the country is facing an economic slowdown, measures need to be taken at the grassroot level. Use of resources delivered by BoP can not only help in manufacturing at low costs but will also support this group of population. Different ways for inclusive business used by some of the Fast Moving Consumer Goods (FMCG) companies have been identified. The information from big companies has thereafter been used to suggest how the participation of BoP population can be extended by the companies that have less resources and are not geographically spread to a varied region.

Key Words

India, Inclusive Business, Bottom of Pyramid (BoP), Economy

Cite This Article

"Inclusive Business Measures: A Case Study of Indian FMCG Sector", International Journal of Emerging Technologies and Innovative Research (www.jetir.org | UGC and issn Approved), ISSN:2349-5162, Vol.7, Issue 3, page no. pp1157-1160, March-2020, Available at : http://www.jetir.org/papers/JETIR2003172.pdf

Publication Details

Published Paper ID: JETIR2003172
Registration ID: 229960
Published In: Volume 7 | Issue 3 | Year March-2020
DOI (Digital Object Identifier):
Page No: 1157-1160
ISSN Number: 2349-5162

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Cite This Article

"Inclusive Business Measures: A Case Study of Indian FMCG Sector", International Journal of Emerging Technologies and Innovative Research (www.jetir.org | UGC and issn Approved), ISSN:2349-5162, Vol.7, Issue 3, page no. pp1157-1160, March-2020, Available at : http://www.jetir.org/papers/JETIR2003172.pdf




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