• Madhu
• Abhishek Ranjan
• Dr. Meenal Pendse

E commerce industry is growing rapidly, as it is able to make its foot in the market by setting new trends which were nowhere close to the traditional way of purchasing goods. Not only it provide goods online but also it covers many different strategies to serve to its customer at best level as there is a lot of competition out there in the market. There are different benefits which customer gets out of these online sites but also they have great impact in affecting consumer behavior. . In this research paper we are analyzing how e commerce sites are affecting consumer buying behavior.

Myntra, jabong, HUL, Traditional buying, ecommerce strategies, individual factors, purchasing conditions, online pattern, e commerce experience, polices and conditions, risk factors, social media impact.

"How E Commerce Affect Consumer Buying Behavior ", International Journal of Emerging Technologies and Innovative Research (www.jetir.org), ISSN:2349-5162, Vol.7, Issue 3, page no.61-69, March-2020, Available :http://www.jetir.org/papers/JETIR2003311.pdf

"How E Commerce Affect Consumer Buying Behavior ", International Journal of Emerging Technologies and Innovative Research (www.jetir.org | UGC and issn Approved), ISSN:2349-5162, Vol.7, Issue 3, page no. pp61-69, March-2020, Available at : http://www.jetir.org/papers/JETIR2003311.pdf