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Published in:

Volume 7 Issue 3
March-2020
eISSN: 2349-5162

Unique Identifier

JETIR2003312

Page Number

70-78

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Title

A STUDY ON CONSUMER PERCEPTION TOWARDS ORGANIC PRODUCTS WITH REFERENCE TO COIMBATORE CITY

ISSN

2349-5162

Cite This Article

"A STUDY ON CONSUMER PERCEPTION TOWARDS ORGANIC PRODUCTS WITH REFERENCE TO COIMBATORE CITY", International Journal of Emerging Technologies and Innovative Research (www.jetir.org), ISSN:2349-5162, Vol.7, Issue 3, page no.70-78, March-2020, Available :http://www.jetir.org/papers/JETIR2003312.pdf

Abstract

Organic product industry is rapidly growing sectors in the present modern world. An Organic food includes products obtained from a farming field which avoids using synthetic fertilizers, pesticides, hormones and genetically modified organisms. The intention of consumers to purchase organic products has been an interesting study area and number of researchers has conducted several studies in understanding what motivates people to purchase organic product. The present study is focused on consumer perception towards organic products and it has been carried out with the sample size of 146 respondents who are familiar with Organic Products. The data collected were analyzed using descriptive statistics. the result of the study found that there exist a highest correlation between intention of purchasing organic products by the consumer and the money spent by them on organic products.

Key Words

Organic Products, Perception, Intention

Cite This Article

"A STUDY ON CONSUMER PERCEPTION TOWARDS ORGANIC PRODUCTS WITH REFERENCE TO COIMBATORE CITY", International Journal of Emerging Technologies and Innovative Research (www.jetir.org | UGC and issn Approved), ISSN:2349-5162, Vol.7, Issue 3, page no. pp70-78, March-2020, Available at : http://www.jetir.org/papers/JETIR2003312.pdf

Publication Details

Published Paper ID: JETIR2003312
Registration ID: 230111
Published In: Volume 7 | Issue 3 | Year March-2020
DOI (Digital Object Identifier):
Page No: 70-78
ISSN Number: 2349-5162

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Cite This Article

"A STUDY ON CONSUMER PERCEPTION TOWARDS ORGANIC PRODUCTS WITH REFERENCE TO COIMBATORE CITY", International Journal of Emerging Technologies and Innovative Research (www.jetir.org | UGC and issn Approved), ISSN:2349-5162, Vol.7, Issue 3, page no. pp70-78, March-2020, Available at : http://www.jetir.org/papers/JETIR2003312.pdf




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