• Renuka M
• Dr Shiva Shankar K C

In an Indian economy insurance industry is playing a vital role by encouraging people to make investment and that leads to savings. There are more number of insurance companies in a country; each and every company tries to lead the market by gaining competitive advantage. Business intelligence is a new technology of an integrated solution for insurer with which the business requirement is the key factor that drives technology innovation. This research paper study the concept of business intelligence and try to know the impact of it on Indian insurance industry by considering benefits of the same.

Business intelligence, competitive advantage, data warehouse, insurance, technology

"A Study On Impact Of Business Intelligence On Insurance Industry", International Journal of Emerging Technologies and Innovative Research (www.jetir.org), ISSN:2349-5162, Vol.7, Issue 5, page no.77-82, May-2020, Available :http://www.jetir.org/papers/JETIR2005012.pdf

"A Study On Impact Of Business Intelligence On Insurance Industry", International Journal of Emerging Technologies and Innovative Research (www.jetir.org | UGC and issn Approved), ISSN:2349-5162, Vol.7, Issue 5, page no. pp77-82, May-2020, Available at : http://www.jetir.org/papers/JETIR2005012.pdf