• GODLA DHARANI KRISHNA

Abstract: Indian industry plays a vital role in the Indian economy, especially for the two-wheeler industry has seen significant growth within the previous couple of years, which results in a secured third position after China and Japan in rapports of its sales and production. Moreover, an outsized portion of society depends upon two-wheelers for transportation and travel. Therefore the connection between the purchasers and, consequently, the market players must be established and explored to form the marketing effort fruitful and profitable. Within the recent study, it had been understood that the contribution from the two-wheeler segment itself is around 100,000 million, during which the Motorcycle segment (81.5% share) holds lion share. Thanks to the presence of substantial competition for the two-wheeler sector (Motor Cycle) in India, advertisement played an important role that influence and attracted customers. The most aim of the ad is to form people conscious of the merchandise produced by the corporate. The corporate delivers the merchandise mainly to satisfy and satisfy the requirements of the purchasers. Advertising plays a crucial role in changing buyer behavior and also provides new patterns for purchasing or using any sort of goods and services. The source of data for many of the purchasers is that the advertisement from displaced on billboards, hoardings, newspapers, T.V., websites, movies, magazines, etc. All the two-wheeler companies do ads, but a number of them had the best in the market. Insight of this, this study is proposed to analyze the impact of advertisement on customer buying behavior with particular regard to two-wheelers within the Chennai.

Advertisement, Buying behavior, people conscious,two-wheelers

"A study on the Effect of Advertisement on Buying Behavior of Consumers on Two-Wheeler Industry in Chennai", International Journal of Emerging Technologies and Innovative Research (www.jetir.org), ISSN:2349-5162, Vol.7, Issue 5, page no.211-223, May-2020, Available :http://www.jetir.org/papers/JETIR2005032.pdf

"A study on the Effect of Advertisement on Buying Behavior of Consumers on Two-Wheeler Industry in Chennai", International Journal of Emerging Technologies and Innovative Research (www.jetir.org | UGC and issn Approved), ISSN:2349-5162, Vol.7, Issue 5, page no. pp211-223, May-2020, Available at : http://www.jetir.org/papers/JETIR2005032.pdf