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Published in:

Volume 7 Issue 5
May-2020
eISSN: 2349-5162

Unique Identifier

JETIR2005065

Page Number

440-444

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Title

Social Media Marketing: The Compendium

ISSN

2349-5162

Cite This Article

"Social Media Marketing: The Compendium", International Journal of Emerging Technologies and Innovative Research (www.jetir.org), ISSN:2349-5162, Vol.7, Issue 5, page no.440-444, May-2020, Available :http://www.jetir.org/papers/JETIR2005065.pdf

Abstract

Social media marketing (SMM) is a form of Internet marketing that uses network websites as a marketing tool. SMM's goal is to produce content that users will share with their social networks to help a company increase brand exposure and expand the reach of customers. One of the key components of SMM is the optimization of social networks (SMO). Like search engine optimization (SEO), SMO is a strategy for attracting new and unique visitors to a website. SMO can be accomplished in two ways: by adding links to social media to content, such as RSS feeds and buttons for sharing, or promoting activities via social media by updating the status or tweets or blog posts. SMM helps a company get direct feedback from customers (and leads), while making it more enjoyable. Interactive parts of social media offer customers the opportunity to ask vocal questions or complaints and feel heard. This features of SMM is termed as social customer relationship management (social CRM). This document aims to discuss the concepts of social media marketing, highlighting the steps to start social media marketing and learn how to create social media marketing from scratch.

Key Words

SMM, SMO, SEO, RSS, CRM.

Cite This Article

"Social Media Marketing: The Compendium", International Journal of Emerging Technologies and Innovative Research (www.jetir.org | UGC and issn Approved), ISSN:2349-5162, Vol.7, Issue 5, page no. pp440-444, May-2020, Available at : http://www.jetir.org/papers/JETIR2005065.pdf

Publication Details

Published Paper ID: JETIR2005065
Registration ID: 231547
Published In: Volume 7 | Issue 5 | Year May-2020
DOI (Digital Object Identifier):
Page No: 440-444
ISSN Number: 2349-5162

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Cite This Article

"Social Media Marketing: The Compendium", International Journal of Emerging Technologies and Innovative Research (www.jetir.org | UGC and issn Approved), ISSN:2349-5162, Vol.7, Issue 5, page no. pp440-444, May-2020, Available at : http://www.jetir.org/papers/JETIR2005065.pdf




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