UGC Approved Journal no 63975(19)

ISSN: 2349-5162 | ESTD Year : 2014
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Published in:

Volume 7 Issue 5
May-2020
eISSN: 2349-5162

UGC and ISSN approved 7.95 impact factor UGC Approved Journal no 63975

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Published Paper ID:
JETIR2005215


Registration ID:
231853

Page Number

537-545

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Title

Webrooming: Digitally Facilitated Offline Shopping

Abstract

Internet literacy over a while changed the way the customers are shopping and research strategies on multi-channels have been adopted by them before making a product purchase decision. Information and communication technology has amplified the webrooming behaviour of consumers where consumers research regarding the products online on a stationary or mobile device but purchase it from a physical store. Numerous bricks and mortar companies have established their online platform so that customers can go through the product details before purchase. This study focuses on the various determinants which help us to comprehend that what influences the webrooming behaviour of customers.

Key Words

Expensive products, Fear, Buying behaviour, Online search, Shopping, Sensory experience

Cite This Article

"Webrooming: Digitally Facilitated Offline Shopping", International Journal of Emerging Technologies and Innovative Research (www.jetir.org), ISSN:2349-5162, Vol.7, Issue 5, page no.537-545, May-2020, Available :http://www.jetir.org/papers/JETIR2005215.pdf

ISSN


2349-5162 | Impact Factor 7.95 Calculate by Google Scholar

An International Scholarly Open Access Journal, Peer-Reviewed, Refereed Journal Impact Factor 7.95 Calculate by Google Scholar and Semantic Scholar | AI-Powered Research Tool, Multidisciplinary, Monthly, Multilanguage Journal Indexing in All Major Database & Metadata, Citation Generator

Cite This Article

"Webrooming: Digitally Facilitated Offline Shopping", International Journal of Emerging Technologies and Innovative Research (www.jetir.org | UGC and issn Approved), ISSN:2349-5162, Vol.7, Issue 5, page no. pp537-545, May-2020, Available at : http://www.jetir.org/papers/JETIR2005215.pdf

Publication Details

Published Paper ID: JETIR2005215
Registration ID: 231853
Published In: Volume 7 | Issue 5 | Year May-2020
DOI (Digital Object Identifier):
Page No: 537-545
Country: Udhampur, Jammu and Kashmir, India .
Area: Management
ISSN Number: 2349-5162
Publisher: IJ Publication


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