JETIREXPLORE- Search Thousands of research papers



Published in:

Volume 7 Issue 5
May-2020
eISSN: 2349-5162

Unique Identifier

JETIR2005215

Page Number

537-545

Share This Article


Title

Webrooming: Digitally Facilitated Offline Shopping

ISSN

2349-5162

Cite This Article

"Webrooming: Digitally Facilitated Offline Shopping", International Journal of Emerging Technologies and Innovative Research (www.jetir.org), ISSN:2349-5162, Vol.7, Issue 5, page no.537-545, May-2020, Available :http://www.jetir.org/papers/JETIR2005215.pdf

Abstract

Internet literacy over a while changed the way the customers are shopping and research strategies on multi-channels have been adopted by them before making a product purchase decision. Information and communication technology has amplified the webrooming behaviour of consumers where consumers research regarding the products online on a stationary or mobile device but purchase it from a physical store. Numerous bricks and mortar companies have established their online platform so that customers can go through the product details before purchase. This study focuses on the various determinants which help us to comprehend that what influences the webrooming behaviour of customers.

Key Words

Expensive products, Fear, Buying behaviour, Online search, Shopping, Sensory experience

Cite This Article

"Webrooming: Digitally Facilitated Offline Shopping", International Journal of Emerging Technologies and Innovative Research (www.jetir.org | UGC and issn Approved), ISSN:2349-5162, Vol.7, Issue 5, page no. pp537-545, May-2020, Available at : http://www.jetir.org/papers/JETIR2005215.pdf

Publication Details

Published Paper ID: JETIR2005215
Registration ID: 231853
Published In: Volume 7 | Issue 5 | Year May-2020
DOI (Digital Object Identifier):
Page No: 537-545
ISSN Number: 2349-5162

Download Paper

Preview Article

Download Paper




Cite This Article

"Webrooming: Digitally Facilitated Offline Shopping", International Journal of Emerging Technologies and Innovative Research (www.jetir.org | UGC and issn Approved), ISSN:2349-5162, Vol.7, Issue 5, page no. pp537-545, May-2020, Available at : http://www.jetir.org/papers/JETIR2005215.pdf




Preview This Article


Downlaod

Click here for Article Preview

Download PDF

Downloads

00020

Print This Page