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Published in:

Volume 7 Issue 7
July-2020
eISSN: 2349-5162

Unique Identifier

JETIR2007027

Page Number

218-226

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Title

IMPACT OF ONLINE ADVERTISEMENT ON CONSUMER BUYING BEHAVIOR A STUDY IN TRIPURA, INDIA

ISSN

2349-5162

Cite This Article

"IMPACT OF ONLINE ADVERTISEMENT ON CONSUMER BUYING BEHAVIOR A STUDY IN TRIPURA, INDIA", International Journal of Emerging Technologies and Innovative Research (www.jetir.org), ISSN:2349-5162, Vol.7, Issue 7, page no.218-226, July-2020, Available :http://www.jetir.org/papers/JETIR2007027.pdf

Abstract

An online advertisement model is the one that many major advertisers waiting for. They want to make online advertising more like television advertising & they want to make it better than television advertising: all visuals impact of traditional broadcast with the additional value of interactivity. The intention of advertisers is to make their ads more involving and an interactive advertising always allows customers to become more involved because they initiate most of the action. The experience during this interaction enhances brand attitude. Effective advertisers often capture all the feedbacks from customers in a systematic way, which can be used in the strategic planning. This research work is concentrated on evaluating the impact of online advertising on consumer buying behaviour in Tripura, which establishes consumer expectations about online products and purchasing behaviour. The study is based on primary data, which have been collected through questionnaires & secondary data from internet, journals & business magazines. A sample size of 200 respondents are chosen for this study, out of which 25 respondents from each district (8) of Tripura has been covered. Collected data has analysed using SPSS software. Chi-Square test & Cronbach’s Alpha (Reliability) analysis method has employed as the statistical tools for analysing the study. The final outcome of the study helps in understanding the real impact of online advertisement on the consumers buying behaviour in Tripura.

Key Words

Online advertisement, online purchasing behaviour, Social media.

Cite This Article

"IMPACT OF ONLINE ADVERTISEMENT ON CONSUMER BUYING BEHAVIOR A STUDY IN TRIPURA, INDIA", International Journal of Emerging Technologies and Innovative Research (www.jetir.org | UGC and issn Approved), ISSN:2349-5162, Vol.7, Issue 7, page no. pp218-226, July-2020, Available at : http://www.jetir.org/papers/JETIR2007027.pdf

Publication Details

Published Paper ID: JETIR2007027
Registration ID: 234601
Published In: Volume 7 | Issue 7 | Year July-2020
DOI (Digital Object Identifier):
Page No: 218-226
ISSN Number: 2349-5162

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Cite This Article

"IMPACT OF ONLINE ADVERTISEMENT ON CONSUMER BUYING BEHAVIOR A STUDY IN TRIPURA, INDIA", International Journal of Emerging Technologies and Innovative Research (www.jetir.org | UGC and issn Approved), ISSN:2349-5162, Vol.7, Issue 7, page no. pp218-226, July-2020, Available at : http://www.jetir.org/papers/JETIR2007027.pdf




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