• PURNIMA SARKAR

ABSTRACT This article studies the changes occurring in different sectors in the current pandemic situation of Covid-19."The world is shrinking”. As people across the world are coming nearer to each other through global connections and interactions the chances of spreading different infectious diseases also increase. With time, to fight against these situations, Mass Vaccination, Herd Immunity or Social Distancing strategies can be used. India is following social distancing strategy, which resulted in a long-term lockdown, ultimately obstructing the operations of all the sectors. Work from home, Closedown of online and offline shopping platforms, avoiding social gatherings have become common practices. As people cannot visit anywhere like malls, banks, shops, offices, travels, airlines, buses, railways, etc. will lose a huge chunk of revenue, thus, An economic slowdown. Businesses are struggling and some are shutting down their operations. There will be a sharp rise in the use of digital tools, including video-conferencing, cloud computing, and electronic payments puts the telecommunications sector in the spotlight in facilitating this new ‘normal’. As the traffic is increasing, every streaming app like Netflix, Jio-cinema, hot star will have to buckle up to provide seamless watching experiences to customers. Aviation and tourism will suffer huge losses as nobody will travel across. Apparel & Textile will get hit adversely due to hamper in labour supply, raw material availability problems, working capital restrictions and restricted demand due to limited supply of people with limited movements to follow social distancing norms and lessening purchasing ability.

KEYWORDS: lockdown, bankruptcies, social distancing, digital tools

"SECTORAL DYNAMICS IN PANDEMIC ERA", International Journal of Emerging Technologies and Innovative Research (www.jetir.org), ISSN:2349-5162, Vol.7, Issue 7, page no.381-391, July-2020, Available :http://www.jetir.org/papers/JETIR2007048.pdf

"SECTORAL DYNAMICS IN PANDEMIC ERA", International Journal of Emerging Technologies and Innovative Research (www.jetir.org | UGC and issn Approved), ISSN:2349-5162, Vol.7, Issue 7, page no. pp381-391, July-2020, Available at : http://www.jetir.org/papers/JETIR2007048.pdf