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Published in:

Volume 7 Issue 7
July-2020
eISSN: 2349-5162

Unique Identifier

JETIR2007342

Page Number

347-353

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Title

A Comparative Analysis Of Urban And Rural Consumer Buying Behaviour With Regards To FMCG

ISSN

2349-5162

Cite This Article

"A Comparative Analysis Of Urban And Rural Consumer Buying Behaviour With Regards To FMCG", International Journal of Emerging Technologies and Innovative Research (www.jetir.org), ISSN:2349-5162, Vol.7, Issue 7, page no.347-353, July-2020, Available :http://www.jetir.org/papers/JETIR2007342.pdf

Abstract

Consumer, whether located in city or village, buy products and consume them. However, the locale has influence on their buying behaviour and some dissimilarity has been noticed in their purchase, decision making process and use of the products. Hence this study would enable to throw light on the consumer buying behaviour of urban and rural areas. It would help to formulate marketing strategies with an insight into the buying behaviour of urban and rural consumers. With better understanding of the needs and expectations of the urban and rural consumers, it would be possible to design and bring into the market. This study would also shed light on the differences and similarities of urban and rural consumers and their buying process, their purchase determinants enabling the researcher to draw source generated conclusion about buying behaviour.

Key Words

Consumer, similarity, purchase determinants

Cite This Article

"A Comparative Analysis Of Urban And Rural Consumer Buying Behaviour With Regards To FMCG", International Journal of Emerging Technologies and Innovative Research (www.jetir.org | UGC and issn Approved), ISSN:2349-5162, Vol.7, Issue 7, page no. pp347-353, July-2020, Available at : http://www.jetir.org/papers/JETIR2007342.pdf

Publication Details

Published Paper ID: JETIR2007342
Registration ID: 235202
Published In: Volume 7 | Issue 7 | Year July-2020
DOI (Digital Object Identifier):
Page No: 347-353
ISSN Number: 2349-5162

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Cite This Article

"A Comparative Analysis Of Urban And Rural Consumer Buying Behaviour With Regards To FMCG", International Journal of Emerging Technologies and Innovative Research (www.jetir.org | UGC and issn Approved), ISSN:2349-5162, Vol.7, Issue 7, page no. pp347-353, July-2020, Available at : http://www.jetir.org/papers/JETIR2007342.pdf




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