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Published in:

Volume 7 Issue 9
September-2020
eISSN: 2349-5162

Unique Identifier

JETIR2009066

Page Number

504-518

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Title

IMPACT OF SYMBOLIC AND FUNCTIONAL BRAND BELIEF ON PURCHASE INTENTION WITH REFERENCE TO COSMETIC BRAND

ISSN

2349-5162

Cite This Article

"IMPACT OF SYMBOLIC AND FUNCTIONAL BRAND BELIEF ON PURCHASE INTENTION WITH REFERENCE TO COSMETIC BRAND", International Journal of Emerging Technologies and Innovative Research (www.jetir.org), ISSN:2349-5162, Vol.7, Issue 9, page no.504-518, September-2020, Available :http://www.jetir.org/papers/JETIR2009066.pdf

Abstract

There is a huge expenditure for cosmetics estimated around the world. Many competitors try to capture the market and compete aggressively. The principle of this study is to examine the impact of brand loyalty on the purchase intention of customer or evaluate that how much buying behavior of consumer are influenced by brand loyalty and what factors or variable influence the brand loyalty. There are six variables that influence on brand loyalty is brand name, product quality, price, design, promotion, store environment. The 100 questioner is filled from the female consumer of cosmetic product to investigate the purchase intention influenced by brand loyalty. For this purpose, linear regression method used for analysis. The result of this study shows that there is a positive significant impact of brand loyalty on purchase intention and also there is a positive significant relationship between the variables of brand loyalty of cosmetics.

Key Words

Loyalty, Brand Image and Brand Personality

Cite This Article

"IMPACT OF SYMBOLIC AND FUNCTIONAL BRAND BELIEF ON PURCHASE INTENTION WITH REFERENCE TO COSMETIC BRAND", International Journal of Emerging Technologies and Innovative Research (www.jetir.org | UGC and issn Approved), ISSN:2349-5162, Vol.7, Issue 9, page no. pp504-518, September-2020, Available at : http://www.jetir.org/papers/JETIR2009066.pdf

Publication Details

Published Paper ID: JETIR2009066
Registration ID: 300704
Published In: Volume 7 | Issue 9 | Year September-2020
DOI (Digital Object Identifier):
Page No: 504-518
ISSN Number: 2349-5162

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Cite This Article

"IMPACT OF SYMBOLIC AND FUNCTIONAL BRAND BELIEF ON PURCHASE INTENTION WITH REFERENCE TO COSMETIC BRAND", International Journal of Emerging Technologies and Innovative Research (www.jetir.org | UGC and issn Approved), ISSN:2349-5162, Vol.7, Issue 9, page no. pp504-518, September-2020, Available at : http://www.jetir.org/papers/JETIR2009066.pdf




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