• Sanjeev Saraswat
• Dr. R.K. Jain
• Prof. Suvijan Awasthi

India has witnessed the emergence of online pharmacies with extensive promotions to consumers. Online pharmacies are taking mileage over the conventional pharmacies due to doorstep delivery of medicines with massive discounts. The primary objective of this paper is to understand various advantages and concerns for people’s health due to controversial online pharmacies in India. Online pharmacy can provide convenience in drug distribution, but serious health issues are associated with irregulated e - pharmacies. There are no clear rules and regulations, counterfeit medicine, determinations of geographical boundaries, sales of illegal medicines are the concern areas. Better policies can be designed and developed for the regulation of online pharmacies in India. To fight against the health threats arise due to online pharmacies, proper regulation and certification mechanisms must be developed by the government in India.

Online Pharmacy, Prescription drugs, Counterfeit medicines.

"ONLINE PHARMACIES: AN EMERGING TREND IN INDIAN HEALTHCARE SCENARIOS", International Journal of Emerging Technologies and Innovative Research (www.jetir.org), ISSN:2349-5162, Vol.7, Issue 9, page no.240-244, September-2020, Available :http://www.jetir.org/papers/JETIR2009334.pdf

"ONLINE PHARMACIES: AN EMERGING TREND IN INDIAN HEALTHCARE SCENARIOS", International Journal of Emerging Technologies and Innovative Research (www.jetir.org | UGC and issn Approved), ISSN:2349-5162, Vol.7, Issue 9, page no. pp240-244, September-2020, Available at : http://www.jetir.org/papers/JETIR2009334.pdf