• DR. JAYANTI PRABHA SINHA
• NISHANT KUMAR

: The first Olympic was held in 776 B.C. at Athens with symbol of five rings as the figure above which shows unity of five continent design in 1913, it was accepted in 1914 and 1920 after that game has been permitted to play. The founding father of the great Olympics is said to be Hercules (The Hercules), one of the sons of Zeus. Zeus was considered as the most important Olympic God apart from Athena and Apollo; and was worshipped as the God of metrological change. The Olympic Games are closely related to religion and religious festivals of the cult of Zeus who promotes a secular spirit, energy and accomplishment of the youth good relation between cities of Greece. We can say that marketing is very helpful in any sector like, tourism, business of anything IT Sector, and private & public Sector both. Market is not only relevant for international tourism on markets but also for domestic tourism market.

Olympic Games, Tourism Marketing Policy, Historical Significance, Country, Performance etc.

"THE HISTORY OF OLYMPIC & MODERN TOURISM ", International Journal of Emerging Technologies and Innovative Research (www.jetir.org), ISSN:2349-5162, Vol.7, Issue 9, page no.368-381, September-2020, Available :http://www.jetir.org/papers/JETIR2009354.pdf

"THE HISTORY OF OLYMPIC & MODERN TOURISM ", International Journal of Emerging Technologies and Innovative Research (www.jetir.org | UGC and issn Approved), ISSN:2349-5162, Vol.7, Issue 9, page no. pp368-381, September-2020, Available at : http://www.jetir.org/papers/JETIR2009354.pdf