UGC Approved Journal no 63975(19)

ISSN: 2349-5162 | ESTD Year : 2014
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Published in:

Volume 8 Issue 2
February-2021
eISSN: 2349-5162

UGC and ISSN approved 7.95 impact factor UGC Approved Journal no 63975

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Published Paper ID:
JETIR2102283


Registration ID:
306524

Page Number

2288-2293

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Title

Awareness of E-Commerce in Eastern Uttar Pradesh with Special Reference to Varanasi and Prayagraj

Abstract

E-commerce has changed the way of doing business in India. E-commerce provides various advantages to the consumers such as availability of goods and services at cheaper cost, wide options for shopping, saving time etc. in well-developed cities whereas people become more aware with e-commerce benefits. On the other hand, most of the people avoid the shopping through e-commerce portals due to not having much knowledge and awareness about the e-commerce in semi-developed cities. The main reason of this habit of the people may be unawareness or confusion about the e-commerce shopping in the small developing cities. This study explores the awareness about the e-commerce aspects among the people in the study area. The main objective of the study is to analyse the various aspects of awareness about e-commerce in Eastern Uttar Pradesh. The study was conducted through collection of primary data from 300 respondents in Varanasi and Prayagraj district. In this way, by analysing the data, it was identified that the people of Varanasi and Prayagraj are aware only with some aspects and not much aware with others aspects of e-commerce. The data was analysed with the help of Mann Whitney U-test. The data analysis reveals the result of Mann Whitney U-test to find out the opinion of the respondents on the basis of comparative mean rank with mean value. Further, it is found that most of the people are familiar with major aspect of the awareness about e-commerce but few things need to work on.

Key Words

E-commerce, Awareness, E-commerce Portals, Internet Penetration, B to B, B to C, C to C, Economy.

Cite This Article

"Awareness of E-Commerce in Eastern Uttar Pradesh with Special Reference to Varanasi and Prayagraj", International Journal of Emerging Technologies and Innovative Research (www.jetir.org), ISSN:2349-5162, Vol.8, Issue 2, page no.2288-2293, February 2021, Available :http://www.jetir.org/papers/JETIR2102283.pdf

ISSN


2349-5162 | Impact Factor 7.95 Calculate by Google Scholar

An International Scholarly Open Access Journal, Peer-Reviewed, Refereed Journal Impact Factor 7.95 Calculate by Google Scholar and Semantic Scholar | AI-Powered Research Tool, Multidisciplinary, Monthly, Multilanguage Journal Indexing in All Major Database & Metadata, Citation Generator

Cite This Article

"Awareness of E-Commerce in Eastern Uttar Pradesh with Special Reference to Varanasi and Prayagraj", International Journal of Emerging Technologies and Innovative Research (www.jetir.org | UGC and issn Approved), ISSN:2349-5162, Vol.8, Issue 2, page no. pp2288-2293, February 2021, Available at : http://www.jetir.org/papers/JETIR2102283.pdf

Publication Details

Published Paper ID: JETIR2102283
Registration ID: 306524
Published In: Volume 8 | Issue 2 | Year February-2021
DOI (Digital Object Identifier): http://doi.one/10.1729/Journal.26599
Page No: 2288-2293
Country: Varanasi, Uttar Pradesh, India .
Area: Engineering
ISSN Number: 2349-5162
Publisher: IJ Publication


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