JETIREXPLORE- Search Thousands of research papers



Published in:

Volume 8 Issue 3
March-2021
eISSN: 2349-5162

Unique Identifier

JETIR2103065

Page Number

472-482

Share This Article


Title

A CASE STUDY ON PERCEPTION OF PEOPLE OF BHUBANESWAR CITY TOWARDS OTT APPLICATIONS.

ISSN

2349-5162

Cite This Article

"A CASE STUDY ON PERCEPTION OF PEOPLE OF BHUBANESWAR CITY TOWARDS OTT APPLICATIONS.", International Journal of Emerging Technologies and Innovative Research (www.jetir.org), ISSN:2349-5162, Vol.8, Issue 3, page no.472-482, March-2021, Available :http://www.jetir.org/papers/JETIR2103065.pdf

Abstract

There is a dramatic change in the online video streaming, as far as the concept of watching movies and entertainment is concerned. There are so many platforms where people watch online movies like Netflix, amazon prime, Hotstar, Airtel Xtreme, ZEE5 etc.With increase in subscriptions day by day these have become very popular all over the world. There is also a lot of competition between the two for gaining the viewer's attention. In this context, the study aims to understand People's view of online movies and web series. They touched on all aspects of shopping from e-commerce to online movie streaming. It gives consumers the accessibility for their favorite movie or music by tapping the app on their mobile phone or compatible devices. Consumers want it very simple. Earlier it was very difficult to search for their favorite movie or music, but now thanks to the apps it’s just a click away. These new activities are transforming the Indian entertainment industries in many ways. The main aim of this study is to find out what is the perception of people of Bhubaneswar towards OTT applications. The study analyzes teen content viewing habits and seeks to find changes in television and cinema watching youth fashion. Research shows that Hotstar, Netflix and Amazon prime are the major players in the Indian OTT service market. Most viewers view content through these programs for up to two hours each day. The most preferred content for the over the top web application are webseries and movies. Indians love to watch web series on these platforms. The second most popular program is the movie. Entertainment is the main reason for the OTT. Almost all respondents agree that in addition to the high demands it is changing the habits of watching television and films in India. Reasons for making change make it easier for the app to run, in-person and for international content access. The exploration revealed that the future of High Performance is bright in India and the reasons for this are the penetration of the smartphone, international cooperation between media moguls, cost efficiency and digital quality of that medium.

Key Words

Indian Cinema, Indian Television, Amazon Prime, Hot-Star, Netflix, Jio Cinema, ALT Balaji, New Media, online cinema, OTT

Cite This Article

"A CASE STUDY ON PERCEPTION OF PEOPLE OF BHUBANESWAR CITY TOWARDS OTT APPLICATIONS.", International Journal of Emerging Technologies and Innovative Research (www.jetir.org | UGC and issn Approved), ISSN:2349-5162, Vol.8, Issue 3, page no. pp472-482, March-2021, Available at : http://www.jetir.org/papers/JETIR2103065.pdf

Publication Details

Published Paper ID: JETIR2103065
Registration ID: 306642
Published In: Volume 8 | Issue 3 | Year March-2021
DOI (Digital Object Identifier):
Page No: 472-482
ISSN Number: 2349-5162

Download Paper

Preview Article

Download Paper




Cite This Article

"A CASE STUDY ON PERCEPTION OF PEOPLE OF BHUBANESWAR CITY TOWARDS OTT APPLICATIONS.", International Journal of Emerging Technologies and Innovative Research (www.jetir.org | UGC and issn Approved), ISSN:2349-5162, Vol.8, Issue 3, page no. pp472-482, March-2021, Available at : http://www.jetir.org/papers/JETIR2103065.pdf




Preview This Article


Downlaod

Click here for Article Preview