UGC Approved Journal no 63975(19)

ISSN: 2349-5162 | ESTD Year : 2014
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Published in:

Volume 8 Issue 3
March-2021
eISSN: 2349-5162

UGC and ISSN approved 7.95 impact factor UGC Approved Journal no 63975

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Published Paper ID:
JETIR2103214


Registration ID:
306223

Page Number

1733-1758

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Title

The Effects of Web Aesthetics and Product Quality on the Patronage Intentions of Recreational Shoppers

Authors

Abstract

Nowadays, digitalization is one of the most important and challenging topics in the modern working world. Researchers in online retailing observe that growing competition is making it increasingly difficult for online retailers to differentiate themselves on the basis of their product or price offerings. The current study examines the effects of web aesthetics on a consumer’s intentions to patronize online shopping. In doing so, the study also investigates how quality of product obtained online affects patronage intentions of the consumers. The analysis was based on 210 responses collected from respondents who have shopped online via questionnaire. The results indicate that a consumer makes an immediate judgment of the website based on aesthetics, which in turn biases the way they evaluate specific website affecting their patronage intentions. The results also show that a consumer’s hedonic shopping orientation and quality of products affects the patronage intentions of online shoppers.

Key Words

web aesthetics, hedonic shopping orientation, patronage intentions, quality of products and online shopping

Cite This Article

"The Effects of Web Aesthetics and Product Quality on the Patronage Intentions of Recreational Shoppers", International Journal of Emerging Technologies and Innovative Research (www.jetir.org), ISSN:2349-5162, Vol.8, Issue 3, page no.1733-1758, March-2021, Available :http://www.jetir.org/papers/JETIR2103214.pdf

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2349-5162 | Impact Factor 7.95 Calculate by Google Scholar

An International Scholarly Open Access Journal, Peer-Reviewed, Refereed Journal Impact Factor 7.95 Calculate by Google Scholar and Semantic Scholar | AI-Powered Research Tool, Multidisciplinary, Monthly, Multilanguage Journal Indexing in All Major Database & Metadata, Citation Generator

Cite This Article

"The Effects of Web Aesthetics and Product Quality on the Patronage Intentions of Recreational Shoppers", International Journal of Emerging Technologies and Innovative Research (www.jetir.org | UGC and issn Approved), ISSN:2349-5162, Vol.8, Issue 3, page no. pp1733-1758, March-2021, Available at : http://www.jetir.org/papers/JETIR2103214.pdf

Publication Details

Published Paper ID: JETIR2103214
Registration ID: 306223
Published In: Volume 8 | Issue 3 | Year March-2021
DOI (Digital Object Identifier):
Page No: 1733-1758
Country: Jammu, Jammu and Kashmir, India .
Area: Management
ISSN Number: 2349-5162
Publisher: IJ Publication


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