UGC Approved Journal no 63975(19)

ISSN: 2349-5162 | ESTD Year : 2014
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Volume 8 Issue 3
March-2021
eISSN: 2349-5162

UGC and ISSN approved 7.95 impact factor UGC Approved Journal no 63975

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Published Paper ID:
JETIR2103300


Registration ID:
307163

Page Number

2399-2406

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Title

An Analysis of Technology Acceptance of Electronic Commerce among Young Age Group

Authors

Abstract

This study investigates the consumer’s technology adoption toward electronic commerce. In addition to the variables perceived usefulness and perceived ease of use derived from TAM, the study included and tested factors like perceived cost, perceived risk and social influence. A questionnaire was developed primarily based on the available scales in the already published literature. All model constructs requested participants to indicate their perceptions on seven-point Likert-style responses ranging from 1(strongly disagree), through 3(undecided) to 5(strongly agree). The data analysis was executed using Smart PLS to test the validity and reliability of the measurement instrument. The study results suggest that consumer’s attitudes toward e-commerce are significantly impacted by perceived cost perceived and social influence and an extended TAM model framework was proposed and empirically tested using the data collected from the survey.The study gives electronic commerce firms vital indications on to not only focus entirely on the quantifiable utility of their services but also every other factor influencing use. They should, also, try to give users the cost the social influence factor more and thereby focusing on the loyalty of the customers. This is one of the few studies which include variables like perceived cost and social influence factors in an emerging economy context by using the extended Technology Adoption Model framework.

Key Words

Technology, e-commerce, framework, economy.

Cite This Article

"An Analysis of Technology Acceptance of Electronic Commerce among Young Age Group", International Journal of Emerging Technologies and Innovative Research (www.jetir.org), ISSN:2349-5162, Vol.8, Issue 3, page no.2399-2406, March-2021, Available :http://www.jetir.org/papers/JETIR2103300.pdf

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2349-5162 | Impact Factor 7.95 Calculate by Google Scholar

An International Scholarly Open Access Journal, Peer-Reviewed, Refereed Journal Impact Factor 7.95 Calculate by Google Scholar and Semantic Scholar | AI-Powered Research Tool, Multidisciplinary, Monthly, Multilanguage Journal Indexing in All Major Database & Metadata, Citation Generator

Cite This Article

"An Analysis of Technology Acceptance of Electronic Commerce among Young Age Group", International Journal of Emerging Technologies and Innovative Research (www.jetir.org | UGC and issn Approved), ISSN:2349-5162, Vol.8, Issue 3, page no. pp2399-2406, March-2021, Available at : http://www.jetir.org/papers/JETIR2103300.pdf

Publication Details

Published Paper ID: JETIR2103300
Registration ID: 307163
Published In: Volume 8 | Issue 3 | Year March-2021
DOI (Digital Object Identifier):
Page No: 2399-2406
Country: -, -, - .
Area: Engineering
ISSN Number: 2349-5162
Publisher: IJ Publication


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