UGC Approved Journal no 63975(19)

ISSN: 2349-5162 | ESTD Year : 2014
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Published in:

Volume 8 Issue 3
March-2021
eISSN: 2349-5162

UGC and ISSN approved 7.95 impact factor UGC Approved Journal no 63975

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Published Paper ID:
JETIR2103309


Registration ID:
307204

Page Number

2489-2494

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Title

ONLINE SHOPPING CONSUMER BEHAVIOR AMONG HIGHER EDUCATION STUDENTS WITH SPECIAL REFERENCE TO THIRUVALLUR, TAMILNADU, INDIA

Abstract

Now days with a fast development of information technology online buying is becoming common & even in inevitable among Indian peoples in different age .Online shopping offers the customer a wide range of products and services wherein he is able to compare the price quoted by different suppliers and choose the best deal from it. Internet marketing is conceptually different from other marketing channels and internet promotes a one to one communication between the seller and the end user with round the clock customer service. The consumer, in case of online shopping can buy the selected product rapidly by doing some clicks from home or work saving time and energy in spite of the larger distance arising from the endless and unlimited market offered by the internet. In addition, the internet can also facilitate the shopping of consumers with reduced mobility. Despite these motivational factors, there are various transaction and non- transaction issues involved such as internet users being uncomfortable while giving their credit card number, personal information, etc.. which act as deterrents. Online shopping is new, and it is at a nascent stage, and there are no hard-and-fast rules to live by .Consumers are slow in showing interest in online shopping.

Key Words

Online shopping, Customer Satisfaction, Consumer behavior, Promotion strategies

Cite This Article

"ONLINE SHOPPING CONSUMER BEHAVIOR AMONG HIGHER EDUCATION STUDENTS WITH SPECIAL REFERENCE TO THIRUVALLUR, TAMILNADU, INDIA", International Journal of Emerging Technologies and Innovative Research (www.jetir.org), ISSN:2349-5162, Vol.8, Issue 3, page no.2489-2494, March-2021, Available :http://www.jetir.org/papers/JETIR2103309.pdf

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2349-5162 | Impact Factor 7.95 Calculate by Google Scholar

An International Scholarly Open Access Journal, Peer-Reviewed, Refereed Journal Impact Factor 7.95 Calculate by Google Scholar and Semantic Scholar | AI-Powered Research Tool, Multidisciplinary, Monthly, Multilanguage Journal Indexing in All Major Database & Metadata, Citation Generator

Cite This Article

"ONLINE SHOPPING CONSUMER BEHAVIOR AMONG HIGHER EDUCATION STUDENTS WITH SPECIAL REFERENCE TO THIRUVALLUR, TAMILNADU, INDIA", International Journal of Emerging Technologies and Innovative Research (www.jetir.org | UGC and issn Approved), ISSN:2349-5162, Vol.8, Issue 3, page no. pp2489-2494, March-2021, Available at : http://www.jetir.org/papers/JETIR2103309.pdf

Publication Details

Published Paper ID: JETIR2103309
Registration ID: 307204
Published In: Volume 8 | Issue 3 | Year March-2021
DOI (Digital Object Identifier):
Page No: 2489-2494
Country: Thiruvallur, Tamilnadu, India .
Area: Commerce
ISSN Number: 2349-5162
Publisher: IJ Publication


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