UGC Approved Journal no 63975(19)

ISSN: 2349-5162 | ESTD Year : 2014
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Published in:

Volume 8 Issue 3
March-2021
eISSN: 2349-5162

UGC and ISSN approved 7.95 impact factor UGC Approved Journal no 63975

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Published Paper ID:
JETIR2103345


Registration ID:
307225

Page Number

2730-2735

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Title

A Study on Factors Influencing Consumers of Organic Food Products with Special Reference to Coimbatore City

Abstract

Looking at the world today, organic food products obtaining popularity to a greater extent among the people because their faith is that organic food products are hygienic, harmless and disease free compared to the conventional food products. Accordingly, the demands for organic food products are increasing constantly. In addition, the consumers’ awareness with regard to negative consequences caused by the conventional food products gradually drives the consumers to go for organic food products. This paper attempts to study the various factors which influence the consumers to buy organic food products. The structured questionnaire was administered during the study with a total sample size of 150. The SPSS tool has been applied to analyze the data collected from the consumers of organic food products. The study has been concluded various factors namely good in taste and more hygienic, no preservatives, more nutritious, fresh and safe, vital role in diet chart, non-contamination, good packaging, good quality and quantity and healthy lifestyle that are to influencing consumers to purchase organic food products.

Key Words

Organic Food Products, Purchasing Habits, Healthy Lifestyle, Consumption Habits

Cite This Article

"A Study on Factors Influencing Consumers of Organic Food Products with Special Reference to Coimbatore City", International Journal of Emerging Technologies and Innovative Research (www.jetir.org), ISSN:2349-5162, Vol.8, Issue 3, page no.2730-2735, March-2021, Available :http://www.jetir.org/papers/JETIR2103345.pdf

ISSN


2349-5162 | Impact Factor 7.95 Calculate by Google Scholar

An International Scholarly Open Access Journal, Peer-Reviewed, Refereed Journal Impact Factor 7.95 Calculate by Google Scholar and Semantic Scholar | AI-Powered Research Tool, Multidisciplinary, Monthly, Multilanguage Journal Indexing in All Major Database & Metadata, Citation Generator

Cite This Article

"A Study on Factors Influencing Consumers of Organic Food Products with Special Reference to Coimbatore City", International Journal of Emerging Technologies and Innovative Research (www.jetir.org | UGC and issn Approved), ISSN:2349-5162, Vol.8, Issue 3, page no. pp2730-2735, March-2021, Available at : http://www.jetir.org/papers/JETIR2103345.pdf

Publication Details

Published Paper ID: JETIR2103345
Registration ID: 307225
Published In: Volume 8 | Issue 3 | Year March-2021
DOI (Digital Object Identifier):
Page No: 2730-2735
Country: Coimbatore, Tamil Nadu, India .
Area: Commerce
ISSN Number: 2349-5162
Publisher: IJ Publication


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