UGC Approved Journal no 63975(19)

ISSN: 2349-5162 | ESTD Year : 2014
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Published in:

Volume 8 Issue 3
March-2021
eISSN: 2349-5162

UGC and ISSN approved 7.95 impact factor UGC Approved Journal no 63975

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Published Paper ID:
JETIR2103356


Registration ID:
307292

Page Number

2803-2806

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Title

A STUDY ON ONLINE MARKETING OF AGRICULTURAL PRODUCTS IN SIVAGANGAI DISTRICT

Abstract

One third population of our country is depended on the agriculture business directly or indirectly and hence it is proven that we are an agriculture country. Having more than 30.02%1 contribution in GDP, agriculture plays the significant role in Indian economy. In last two decades everything is being converted into digital platforms globally. All industries became the digital and adopted paperless transactions. Following the same way in marketing, organizations started selling their product on e-commerce platforms. Promotion activities have started in social media like e-mail, websites, messages etc. Being understood the convenience, effectiveness and efficiency of digitalization Indian Government also launched “Digital India” scheme under which Government is promoting the use of technology in organizational function. Even though it seems somewhat inconvenient to use these types of technologies in unorganized sectors like agriculture, Government of India has announced in its “Union Budget 2016-2017 central Government stated that, the Unified Agricultural marketing e-platform will be launched for wholesale markets in India and 100% FDI to be allowed through FIPB route in marketing of food Products produced and manufactured in India. Considering these changes are going to affect the marketing and trading of agricultural products tremendously, this study is initiating the discussion regarding the possibilities of the digitalization in agricultural business.

Key Words

Online Marketing, Agriculture, Agricultural products, Farmers, Internet and Technology.

Cite This Article

"A STUDY ON ONLINE MARKETING OF AGRICULTURAL PRODUCTS IN SIVAGANGAI DISTRICT", International Journal of Emerging Technologies and Innovative Research (www.jetir.org), ISSN:2349-5162, Vol.8, Issue 3, page no.2803-2806, March-2021, Available :http://www.jetir.org/papers/JETIR2103356.pdf

ISSN


2349-5162 | Impact Factor 7.95 Calculate by Google Scholar

An International Scholarly Open Access Journal, Peer-Reviewed, Refereed Journal Impact Factor 7.95 Calculate by Google Scholar and Semantic Scholar | AI-Powered Research Tool, Multidisciplinary, Monthly, Multilanguage Journal Indexing in All Major Database & Metadata, Citation Generator

Cite This Article

"A STUDY ON ONLINE MARKETING OF AGRICULTURAL PRODUCTS IN SIVAGANGAI DISTRICT", International Journal of Emerging Technologies and Innovative Research (www.jetir.org | UGC and issn Approved), ISSN:2349-5162, Vol.8, Issue 3, page no. pp2803-2806, March-2021, Available at : http://www.jetir.org/papers/JETIR2103356.pdf

Publication Details

Published Paper ID: JETIR2103356
Registration ID: 307292
Published In: Volume 8 | Issue 3 | Year March-2021
DOI (Digital Object Identifier): http://doi.one/10.1729/Journal.26381
Page No: 2803-2806
Country: Vettavalam, Thiruvannamalai District, Tamil nadu, India .
Area: Commerce
ISSN Number: 2349-5162
Publisher: IJ Publication


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