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Published in:

Volume 8 Issue 4
April-2021
eISSN: 2349-5162

Unique Identifier

JETIR2104018

Page Number

142-145

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Title

Problems and Prospects of Indian Rural Sector: An Overview

ISSN

2349-5162

Cite This Article

"Problems and Prospects of Indian Rural Sector: An Overview", International Journal of Emerging Technologies and Innovative Research (www.jetir.org), ISSN:2349-5162, Vol.8, Issue 4, page no.142-145, April-2021, Available :http://www.jetir.org/papers/JETIR2104018.pdf

Abstract

The rural economy of India is the Indian economy. Rural areas are home to more than half of the Indian population. India currently has a population of 134 crore people, with rural areas accounting for 66.86 percent of the total. Because of the large population base in rural areas, the scope of rural marketing is expanding in this day and age. Marketing is one of the common factors for economic development, but we can now see that the majority of market players are eager to invest in rural sectors. Though there is a lot of potential and growth in the rural sector, there are also a lot of challenges for rural marketers. We will demonstrate these challenges and the current state of rural marketing in our current study. This research is a step forward in the exploration of several new technology-based strategies to be used by rural marketers.

Key Words

Rural marketing, technology, internet, schemes, 4As.

Cite This Article

"Problems and Prospects of Indian Rural Sector: An Overview", International Journal of Emerging Technologies and Innovative Research (www.jetir.org | UGC and issn Approved), ISSN:2349-5162, Vol.8, Issue 4, page no. pp142-145, April-2021, Available at : http://www.jetir.org/papers/JETIR2104018.pdf

Publication Details

Published Paper ID: JETIR2104018
Registration ID: 307355
Published In: Volume 8 | Issue 4 | Year April-2021
DOI (Digital Object Identifier):
Page No: 142-145
ISSN Number: 2349-5162

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Cite This Article

"Problems and Prospects of Indian Rural Sector: An Overview", International Journal of Emerging Technologies and Innovative Research (www.jetir.org | UGC and issn Approved), ISSN:2349-5162, Vol.8, Issue 4, page no. pp142-145, April-2021, Available at : http://www.jetir.org/papers/JETIR2104018.pdf




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