• Manoj M S
• Dr. Ritika Sinha

In today’s competitive market, every institution wants to be the best on its ability to attract, nurture and groom the students to be industry ready graduates. Higher Education Institutions have been running traditional management programs, with necessary up gradation in the content. But, traditional management programs may no longer guarantee a lifetime of secure career opportunities, due to the constant change in the market. Job market in few sectors is undergoing massive and rapid changes since the dawn of the new millennium. The jobs which are in demand today did not exist few years ago, because of the on-going scenario; Higher Education Institutions have quickly adapted a new approach to address emerging industries as well as social needs by designing programs with a focus on industries/sectors. Without necessary branding of newly designed programs, enrollment of students often to the program would be very much low and wouldn’t exceed expectations. To reach out more prospective students, institutions are relying upon the technology to market their programs as it is very much difficult to communicate institutional brand without good strategies and experience in selecting the right tools. This paper outlines the development of branding the new age programs and its role in recruiting the students for the HEIs. It highlights the need of technology by the institutions in reaching out the young millennial students and explains how technology solutions can be used to attract the prospective students and influencing them to enroll for the programs. Effective branding of programs can become a major plus point for the HEIs to recruit the students

Higher Education, New Age Programs, Branding, Technology

"TECHNOLOGY SOLUTIONS FOR BRANDING THE NEW AGE PROGRAMS OF MANAGEMENT IN HIGHER EDUCATION INSTITUTIONS", International Journal of Emerging Technologies and Innovative Research (www.jetir.org), ISSN:2349-5162, Vol.5, Issue 8, page no.381-384, August-2018, Available :http://www.jetir.org/papers/JETIRA006069.pdf

"TECHNOLOGY SOLUTIONS FOR BRANDING THE NEW AGE PROGRAMS OF MANAGEMENT IN HIGHER EDUCATION INSTITUTIONS", International Journal of Emerging Technologies and Innovative Research (www.jetir.org | UGC and issn Approved), ISSN:2349-5162, Vol.5, Issue 8, page no. pp381-384, August-2018, Available at : http://www.jetir.org/papers/JETIRA006069.pdf