• Dr Yasmin Janjhua
• Dr Rashmi Chaudhary
• Dr Piyush Mehta
• Nakul Sharma
• Dr Krishan Kumar

In modern era internet has emerged as a useful marketing tool catering to the broad range of customers. Online shopping has become part and parcel of many people’s lives. The student’s perceptions on online shopping and the difference in perceptions on online shopping with respect to demographic variables of the respondents has been examined in the present study. Further the factors influencing online shopping behavior has been investigated. The participants in the present study have been the 150 students of colleges and universities in Solan and Shimla cities of Himachal Pradesh. The results showed that respondents strongly feel that online shopping is useful, saves time and is convenient. The effect of gender, age, educational qualification and background has been found to be non significant for majority of the statements of online shopping. The most important factor that influences online buying behavior of respondents is noted to be delivery time followed by quality, reputation of the company. The males considered delivery time and reputation of the company while females considered good description of goods and delivery time the most important factors that influence the buying behavior.

Internet, online shopping behavior, perceived risks, quality, security, delivery time

"A STUDY ON STUDENTS’ PERCEPTIONS ON ONLINE SHOPPING AND FACTORS INFLUENCING ONLINE BUYING BEHAVIOR", International Journal of Emerging Technologies and Innovative Research (www.jetir.org), ISSN:2349-5162, Vol.5, Issue 8, page no.881-886, August-2018, Available :http://www.jetir.org/papers/JETIRA006157.pdf

"A STUDY ON STUDENTS’ PERCEPTIONS ON ONLINE SHOPPING AND FACTORS INFLUENCING ONLINE BUYING BEHAVIOR", International Journal of Emerging Technologies and Innovative Research (www.jetir.org | UGC and issn Approved), ISSN:2349-5162, Vol.5, Issue 8, page no. pp881-886, August-2018, Available at : http://www.jetir.org/papers/JETIRA006157.pdf