UGC Approved Journal no 63975(19)

ISSN: 2349-5162 | ESTD Year : 2014
Call for Paper
Volume 11 | Issue 3 | March 2024

JETIREXPLORE- Search Thousands of research papers



WhatsApp Contact
Click Here

Published in:

Volume 5 Issue 8
August-2018
eISSN: 2349-5162

UGC and ISSN approved 7.95 impact factor UGC Approved Journal no 63975

7.95 impact factor calculated by Google scholar

Unique Identifier

Published Paper ID:
JETIRA006178


Registration ID:
186651

Page Number

1017-1021

Share This Article


Jetir RMS

Title

FEMALE CONSUMER: IMPORTANCE OF COSMETICS AND BEAUTIFICATION IN THEIR BUYING

Abstract

Purpose: The purpose of this paper is to study the importance of cosmetics and beautification in the female consumers buying. Design/Methodology: Research design is based on exploratory and descriptive research from India on the basis of convenience sampling; with the sample size of 50 women’s (20-40 age group) & data is analysed using simple tools like averages, percentages and measurement scales. Findings: This paper contributes on a major objective to understand the role of cosmetics and beautification products in influencing women purchase behaviour. Here we found that women are known for her beauty and she loves to be young and pretty irrespective of her age. Women’s are majorly influenced by advertisements and reference group, women are more importantly interested in natural and herbal products and treatments and they don’t mind spending extra though she is price sensitive she doesn’t want to take risk. They get motivated by recommendations of sales person and beauty professional. Majority of them use top most brands. The spending and purchase activity no doubt depends and varies on the basis of economic status. Research limitations/implications: The study is restricted to Indian women. Originality/value: This paper revolves around the role and importance of cosmetics and beauty in women’s life and how it influences her purchase activities, motivational factors, her spending patterns, her preferences, criteria’s considered before purchase, services availed, how important is aesthetic looks for women at different age levels between 20-40 is been surveyed in detail and analysed.

Key Words

India, Women, Lifestyle and Beauty industry, Cosmetics, Buying behaviour.

Cite This Article

"FEMALE CONSUMER: IMPORTANCE OF COSMETICS AND BEAUTIFICATION IN THEIR BUYING", International Journal of Emerging Technologies and Innovative Research (www.jetir.org), ISSN:2349-5162, Vol.5, Issue 8, page no.1017-1021, August-2018, Available :http://www.jetir.org/papers/JETIRA006178.pdf

ISSN


2349-5162 | Impact Factor 7.95 Calculate by Google Scholar

An International Scholarly Open Access Journal, Peer-Reviewed, Refereed Journal Impact Factor 7.95 Calculate by Google Scholar and Semantic Scholar | AI-Powered Research Tool, Multidisciplinary, Monthly, Multilanguage Journal Indexing in All Major Database & Metadata, Citation Generator

Cite This Article

"FEMALE CONSUMER: IMPORTANCE OF COSMETICS AND BEAUTIFICATION IN THEIR BUYING", International Journal of Emerging Technologies and Innovative Research (www.jetir.org | UGC and issn Approved), ISSN:2349-5162, Vol.5, Issue 8, page no. pp1017-1021, August-2018, Available at : http://www.jetir.org/papers/JETIRA006178.pdf

Publication Details

Published Paper ID: JETIRA006178
Registration ID: 186651
Published In: Volume 5 | Issue 8 | Year August-2018
DOI (Digital Object Identifier):
Page No: 1017-1021
Country: -, -, -- .
Area: Engineering
ISSN Number: 2349-5162
Publisher: IJ Publication


Preview This Article


Downlaod

Click here for Article Preview

Download PDF

Downloads

0003148

Print This Page

Current Call For Paper

Jetir RMS