• Dr Nancy Devinder Kaur
• Jasdeep Kaur

India has a dominant patriarchal culture. In Indian families father or grandfather are the decision makers. They take the responsibility of earning livelihood for the family whereas women are responsible for domestic duties. Both the parents have crucial role in the lives of their children. Majority of Indian families live in a joint family set up, with children living with their parents and grandparents. In India, both mother and father devote their whole life in giving proper brought up to their children by including good values and morals in them. But in this digital era, there is a shift occurring in parenting techniques. Now – a – days, with both mother and father working, the focus on children is not the prime concern. Young working parents are exploiting New Media especially mobile phones and laptops for parenting. With less time for children, they are using these smart gadgets for engaging children. This research paper focuses on how New Media is being used by the parents today in raising children. The researcher has explained the views of parents and grandparents regarding usage of New Media

New Media technologies, Parents, Parenting

"NEW MEDIA CHANGING DYNAMICS OF PARENTING", International Journal of Emerging Technologies and Innovative Research (www.jetir.org), ISSN:2349-5162, Vol.5, Issue 8, page no.1244-1248, August-2018, Available :http://www.jetir.org/papers/JETIRA006217.pdf

"NEW MEDIA CHANGING DYNAMICS OF PARENTING", International Journal of Emerging Technologies and Innovative Research (www.jetir.org | UGC and issn Approved), ISSN:2349-5162, Vol.5, Issue 8, page no. pp1244-1248, August-2018, Available at : http://www.jetir.org/papers/JETIRA006217.pdf