UGC Approved Journal no 63975(19)

ISSN: 2349-5162 | ESTD Year : 2014
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Published in:

Volume 5 Issue 8
August-2018
eISSN: 2349-5162

UGC and ISSN approved 7.95 impact factor UGC Approved Journal no 63975

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Published Paper ID:
JETIRA006221


Registration ID:
186721

Page Number

1270-1275

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Title

VENDOR TO MERCHANDISER – A PRODUCER – CONSUMER CONTINUUM

Abstract

Merchandising entails a healthy relationship between the merchandiser and the vendor-buyer. It delineates the terms of operation agreed to and mandated between each other. The entire process of dealing to exporting is of paramount importance for both participants. In today’s global market both the buyer and the vendor have to be on an equal footing. This turn around occurred just a couple of decades ago because of the rising competition and the increased supremacy of the customer in the global market scenario. Both agencies have to coordinate their efforts to promote their collective growth and expansion. Buyers and vendors are constantly working hand in hand to ensure minimal wastage of resources and time. The paper examines carefully the different networks that exist within and between the buyers and the vendors to promote total satisfaction to the end user. International customers are becoming increasingly more informed and thus, more aware and choosy. It has become almost second nature for them to be more selective in terms of price and quality. Thus, the buyers and vendors find it in their best interests to work closely and in coordination with each other. This enables the vendor to be better informed about what the actual preferences of the ultimate customer and yet this is not possible with the vital inputs given by the buyers and the vendors working decisively towards attaining customer satisfaction and ensuring sustained sales and profits.

Key Words

Vendors, buyers, merchandising, global market, customer satisfaction

Cite This Article

"VENDOR TO MERCHANDISER – A PRODUCER – CONSUMER CONTINUUM", International Journal of Emerging Technologies and Innovative Research (www.jetir.org), ISSN:2349-5162, Vol.5, Issue 8, page no.1270-1275, August-2018, Available :http://www.jetir.org/papers/JETIRA006221.pdf

ISSN


2349-5162 | Impact Factor 7.95 Calculate by Google Scholar

An International Scholarly Open Access Journal, Peer-Reviewed, Refereed Journal Impact Factor 7.95 Calculate by Google Scholar and Semantic Scholar | AI-Powered Research Tool, Multidisciplinary, Monthly, Multilanguage Journal Indexing in All Major Database & Metadata, Citation Generator

Cite This Article

"VENDOR TO MERCHANDISER – A PRODUCER – CONSUMER CONTINUUM", International Journal of Emerging Technologies and Innovative Research (www.jetir.org | UGC and issn Approved), ISSN:2349-5162, Vol.5, Issue 8, page no. pp1270-1275, August-2018, Available at : http://www.jetir.org/papers/JETIRA006221.pdf

Publication Details

Published Paper ID: JETIRA006221
Registration ID: 186721
Published In: Volume 5 | Issue 8 | Year August-2018
DOI (Digital Object Identifier):
Page No: 1270-1275
Country: -, --, - .
Area: Engineering
ISSN Number: 2349-5162
Publisher: IJ Publication


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