• Manoj M S
• Dr. Ritika Sinha

The field of neurosciences has made such an advance that even minute neuronal activity are measured and studied. Each of these advances has created certain paradigm shifts in the term of knowledge in diversified fields such as finance, economics, marketing etc. Many of the institutions have made unsubstantial efforts in utilizing the technology in order to understand the consumer and develop better marketing strategies until the boom of neuromarketing. Neuromarketing concept has created a sensation in the marketing industry across the world; it is yet to be introduced in the Indian market. In the future, Higher Education Institutions may face with certain number of challenges such as prospects of reduced enrolments, budget deficits, retrenchment and institutional closings. HEIs administrators may have to focus more on the enrolment maintenance and would be more interested in the student’s behaviour towards the programs being offered in the institutions. Neuromarketing can become an important tool in the near future for the higher education institutions when defining student driven strategies. It may help to uncover the hidden reactions of student’s reactions and identify the relations between internal emotions and external student manifestation and enrolment behaviour. This paper outlines the description of neuromarketing and its application of solutions in determining the suitable student driven strategies for the enrolment of programs being offered in the higher education institutions

Neuromarketing, Higher Education Institutions, Neuroscience

"APPLICATION OF NEUROMARKETING TOOLS IN HIGHER EDUCATION INSTITUTIONS: TOWARDS INNOVATIONS, MARKETING EFFECTIVENESS AND STUDENT DRIVEN STRATEGIES IN THE FUTURE CONDITIONS", International Journal of Emerging Technologies and Innovative Research (www.jetir.org), ISSN:2349-5162, Vol.5, Issue 9, page no.77-81, September-2018, Available :http://www.jetir.org/papers/JETIRA006244.pdf

"APPLICATION OF NEUROMARKETING TOOLS IN HIGHER EDUCATION INSTITUTIONS: TOWARDS INNOVATIONS, MARKETING EFFECTIVENESS AND STUDENT DRIVEN STRATEGIES IN THE FUTURE CONDITIONS", International Journal of Emerging Technologies and Innovative Research (www.jetir.org | UGC and issn Approved), ISSN:2349-5162, Vol.5, Issue 9, page no. pp77-81, September-2018, Available at : http://www.jetir.org/papers/JETIRA006244.pdf