• Vaishnavi S. Josh

Social Media as we know it is no longer just a source of entertainment. Along with providing the much needed recreational time to millions of people, it has grown on to become a significant source and one stop shop for all informational needs of all its users: corporate leaders, entrepreneurs, and consumers alike. Social Media is emerging as a strong and integral tool in shopping thereby outgrowing its own image of catering to individual interests to the much wider scope of commercialisation. It not only enhances buyer experience but also aids the seller i.e. the companies by providing them with a strong platform to showcase their wares and services and in the process lay a strong foundation of relationship with its target audience and maintain it. Social media, though it’s various platforms like Facebook, Twitter, Instagram, etc. gives a voice to each entity thereby enabling them to identify themselves giving rise to brand awareness, brand consciousness and eventually brand loyalty. Social media provides that slight nudge required from procrastination to purchase thereby aiding the businesses to keep their cash registers ringing.

Sentiment Analysis, NLP, Opinion mining , Classification , Support Vector Machine and Navie Bayes

"USE OF SOCIAL MEDIA IN MARKETING ", International Journal of Emerging Technologies and Innovative Research (www.jetir.org), ISSN:2349-5162, Vol.6, Issue 2, page no.87-93, February-2019, Available :http://www.jetir.org/papers/JETIRAB06019.pdf

"USE OF SOCIAL MEDIA IN MARKETING ", International Journal of Emerging Technologies and Innovative Research (www.jetir.org | UGC and issn Approved), ISSN:2349-5162, Vol.6, Issue 2, page no. pp87-93, February-2019, Available at : http://www.jetir.org/papers/JETIRAB06019.pdf