• S. Sivasubramanian

With the increasing pace of globalization and tourism the online food ordering has become one of the major concerns of public utility. The rapid urbanization, Economic downturn, rising job tension and lower take-home in the recent decades has led online food ordering or take out from the vendors to cater their needs. Market-level data are used to estimate demand for time periods, incorporating changes in availability as well as prices, income and various demographic characteristics. Mobile technology has the potential to influence the fast-food industry - a powerful tool for making ordering more convenient, boosting customer loyalty and wider choice of food items. The availability of online apps finds greater availability that has led to increased consumption. Failure to account for these types of marketplace changes could lead to incorrect inferences regarding the factors responsible for the industry growth.

fast food, online ordering, food delivery app, payment methods

"A Study on Impact of online food ordering through Shopping Apps in Semi-urban markets, Thoothukudi.", International Journal of Emerging Technologies and Innovative Research (www.jetir.org), ISSN:2349-5162, Vol.6, Issue 2, page no.280-286, February-2019, Available :http://www.jetir.org/papers/JETIRAB06050.pdf

"A Study on Impact of online food ordering through Shopping Apps in Semi-urban markets, Thoothukudi.", International Journal of Emerging Technologies and Innovative Research (www.jetir.org | UGC and issn Approved), ISSN:2349-5162, Vol.6, Issue 2, page no. pp280-286, February-2019, Available at : http://www.jetir.org/papers/JETIRAB06050.pdf