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Published in:

Volume 6 Issue 2
February-2019
eISSN: 2349-5162

Unique Identifier

JETIRAB06211

Page Number

1128-1141

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Title

AWARENESS AND ATTITUDES OF CONSUMERS IN BUYING HEALTH DRINKS - A STUDY WITH SPECIAL REFERENCE TO HORLICKS

ISSN

2349-5162

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"AWARENESS AND ATTITUDES OF CONSUMERS IN BUYING HEALTH DRINKS - A STUDY WITH SPECIAL REFERENCE TO HORLICKS", International Journal of Emerging Technologies and Innovative Research (www.jetir.org), ISSN:2349-5162, Vol.6, Issue 2, page no.1128-1141, February-2019, Available :http://www.jetir.org/papers/JETIRAB06211.pdf

Abstract

Health drinks have emerged as the most profitable and growing segment of the overall soft drinks industry in the World. Unlike carbonated drinks, whose sales are declining, the sales of health drinks have been growing since sometime. When compared to the other food supplements, health drinks stands the top most of any other in this world. More than food supplements consumers prefer health drinks. This is because, the food supplements have side effects and on the other side, there is no such kind in the increase of the health. But the health drinks are of good taste and also on the health constraints, the increase of the health drinks are realized very much after a constant regular use of the health drinks (Kalakumari, 2013)1This paper focuses to find out the attitudes of consumers in buying health drinks towards Horlicks. The sample size of the study is 110 respondents from Thoothukudi district. The study quantitatively analyses the consumer’s buying behaviour, attitudes of consumers in buying health drinks- Horlicks using primary data. Appropriate findings and suggestions are given in the paper.

Key Words

Attitudes; Buying Behavior; preference -Horlicks; HFD; Consumer

Cite This Article

"AWARENESS AND ATTITUDES OF CONSUMERS IN BUYING HEALTH DRINKS - A STUDY WITH SPECIAL REFERENCE TO HORLICKS", International Journal of Emerging Technologies and Innovative Research (www.jetir.org | UGC and issn Approved), ISSN:2349-5162, Vol.6, Issue 2, page no. pp1128-1141, February-2019, Available at : http://www.jetir.org/papers/JETIRAB06211.pdf

Publication Details

Published Paper ID: JETIRAB06211
Registration ID: 197696
Published In: Volume 6 | Issue 2 | Year February-2019
DOI (Digital Object Identifier):
Page No: 1128-1141
ISSN Number: 2349-5162

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Cite This Article

"AWARENESS AND ATTITUDES OF CONSUMERS IN BUYING HEALTH DRINKS - A STUDY WITH SPECIAL REFERENCE TO HORLICKS", International Journal of Emerging Technologies and Innovative Research (www.jetir.org | UGC and issn Approved), ISSN:2349-5162, Vol.6, Issue 2, page no. pp1128-1141, February-2019, Available at : http://www.jetir.org/papers/JETIRAB06211.pdf




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