• A.ARUNA KUMARI
• DR.S.VANITHA
• C.MARIAMMAL

“Consumer behavior may be defined as the behavior that consumers display in searching for, purchasing, evaluating and disposing of produces, evaluating and disposing of produces, services and ideas which they expect to satisfy their needs”. However, it may be noted that consumer behavior research today goes far beyond “what, why, how, when, where and how often” facets of consumer behavior and also considers the uses of goods they buy and evaluations after use. There may be many repercussions after the consumer makes a purchase. For example, a buyer may feel sorrow or guilty or dissatisfied with his choice of a particular scooter, because of continuing maintenance expenses over it. The buyer may decide not to buy the same make or model again and may also refer to his friends conveying the dismal performance of the scooter. Each of these possible consequences of consumer’s post purchase dissatisfaction has significant implication for the marketer. For the marketer, the person is important, who makes the buying decision, not the one who actually makes the purchase or uses the product. Thus, the study of consumer behavior is the study of how individuals make decisions to spend their available resources- money, time and effort on consumption related items.

A STUDY ON CUSTOMERS’ PREFERENCE TOWARDS FLIPKART

"A STUDY ON CUSTOMERS’ PREFERENCE TOWARDS FLIPKART ", International Journal of Emerging Technologies and Innovative Research (www.jetir.org), ISSN:2349-5162, Vol.6, Issue 2, page no.1258-1267, February-2019, Available :http://www.jetir.org/papers/JETIRAB06231.pdf

"A STUDY ON CUSTOMERS’ PREFERENCE TOWARDS FLIPKART ", International Journal of Emerging Technologies and Innovative Research (www.jetir.org | UGC and issn Approved), ISSN:2349-5162, Vol.6, Issue 2, page no. pp1258-1267, February-2019, Available at : http://www.jetir.org/papers/JETIRAB06231.pdf