ISSN: 2349-5162

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Published in:

Volume 6 Issue 3
March-2019
eISSN: 2349-5162

Unique Identifier

JETIRAJ06017

Page Number

109-114

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Title

A STUDY ON PERCEIVED RISK TO CONSUMER IN ONLINE SHOPPING AND ITS RISK MANAGEMENT

ISSN

2349-5162

Cite This Article

"A STUDY ON PERCEIVED RISK TO CONSUMER IN ONLINE SHOPPING AND ITS RISK MANAGEMENT", International Journal of Emerging Technologies and Innovative Research (www.jetir.org), ISSN:2349-5162, Vol.6, Issue 3, page no.109-114, March-2019, Available :http://www.jetir.org/papers/JETIRAJ06017.pdf

Abstract

Today people have shifted from traditional shopping method to the online shopping, Due to growth of Internet facilities and Smartphone’s. On one hand online shopping has provided convenience to the shoppers, but at the same time it has perceived risk. Perceived risk in online shopping can be classified into three categories viz, Financial, Behavioral and security. This study is undertaken to study these risks in detail and to find out the measures to manage or mitigate these risks. This study is beneficial to the online retailers to form theirstrategies to consumers and also to common man who is getting addicted to online shopping.

Key Words

Risk, Perceived Risk, Online shopping

Cite This Article

"A STUDY ON PERCEIVED RISK TO CONSUMER IN ONLINE SHOPPING AND ITS RISK MANAGEMENT", International Journal of Emerging Technologies and Innovative Research (www.jetir.org | UGC and issn Approved), ISSN:2349-5162, Vol.6, Issue 3, page no. pp109-114, March-2019, Available at : http://www.jetir.org/papers/JETIRAJ06017.pdf

Publication Details

Published Paper ID: JETIRAJ06017
Registration ID: 199474
Published In: Volume 6 | Issue 3 | Year March-2019
DOI (Digital Object Identifier):
Page No: 109-114
ISSN Number: 2349-5162

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Cite This Article

"A STUDY ON PERCEIVED RISK TO CONSUMER IN ONLINE SHOPPING AND ITS RISK MANAGEMENT", International Journal of Emerging Technologies and Innovative Research (www.jetir.org | UGC and issn Approved), ISSN:2349-5162, Vol.6, Issue 3, page no. pp109-114, March-2019, Available at : http://www.jetir.org/papers/JETIRAJ06017.pdf




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