ISSN: 2349-5162

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Published in:

Volume 6 Issue 4
April-2019
eISSN: 2349-5162

Unique Identifier

JETIRAY06012

Page Number

77-81

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Title

Influence of Social Media on Consumer Behaviour

ISSN

2349-5162

Cite This Article

"Influence of Social Media on Consumer Behaviour", International Journal of Emerging Technologies and Innovative Research (www.jetir.org), ISSN:2349-5162, Vol.6, Issue 4, page no.77-81, April-2019, Available :http://www.jetir.org/papers/JETIRAY06012.pdf

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Abstract

Social media becomes part of a human life. Social media such as Facebook, Twitter, youtube, whatsapp, Instagram, snapchat has a number of the user and keeps increasing every day. social media helps marketers to interact with their customers. These interactions help marketers determine customer wants and understand what their market might look like. The objective of this paper is to role of social media in consumers' decision-making process for their purchases. This paper will outline the overview on how the consumers use social media in the stages of decision making process and the variables that influence their behavior. A survey of 50 customers selected randomly in the karaikudi area, to find out to what extent they are impacted by the use of social media, and what role it plays in their purchase decision making process. Findings and conclusions presented in the paper are only valid within the population selection and cannot not to be generalized elsewhere due to the differences in environmental and cultural factors.

Key Words

social media, decision making, consumer behavior, cultural factors

Cite This Article

"Influence of Social Media on Consumer Behaviour", International Journal of Emerging Technologies and Innovative Research (www.jetir.org | UGC and issn Approved), ISSN:2349-5162, Vol.6, Issue 4, page no. pp77-81, April-2019, Available at : http://www.jetir.org/papers/JETIRAY06012.pdf

Publication Details

Published Paper ID: JETIRAY06012
Registration ID: 202397
Published In: Volume 6 | Issue 4 | Year April-2019
DOI (Digital Object Identifier):
Page No: 77-81
ISSN Number: 2349-5162

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Cite This Article

"Influence of Social Media on Consumer Behaviour", International Journal of Emerging Technologies and Innovative Research (www.jetir.org | UGC and issn Approved), ISSN:2349-5162, Vol.6, Issue 4, page no. pp77-81, April-2019, Available at : http://www.jetir.org/papers/JETIRAY06012.pdf




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