• Mukesh Choudhary
• Manish Saraswat

Social media and social networking seem to play an imperative part of people's lives around the world. There can be no argument that technology has had a major impact on the world and how people communicate. Social Media is the rising trends in the world today. There are some who debate whether it is improving or crippling communication skills. It is being utilized by students, parents, businesses & religious organizations. Because social media has had a modern explosion in popularity and usage, it has become the new norm when it comes to communicating. It has the most substantial impact on how people communicate. It helps building a personal network of friends that connects to an open worldwide community; apart from this a subscriber can join community groups with a specific interest. It is important to realize that social media has emerged as a revolutionary changes evolves the realm of communication changes in the field of communication. With its emergence & growth it has impacted the world. The real question is whether the benefits surpassed the disadvantages. Accordingly, this paper commences by providing a high level overview of social media and its far reaching optimistic reality.

Social media, cons and pros of social media, platforms, optimistic approach, and virtual media.

"SOCIAL MEDIA: Role and Impact on Society", International Journal of Emerging Technologies and Innovative Research (www.jetir.org), ISSN:2349-5162, Vol.5, Issue 9, page no.105-113, September-2018, Available :http://www.jetir.org/papers/JETIRB006023.pdf

"SOCIAL MEDIA: Role and Impact on Society", International Journal of Emerging Technologies and Innovative Research (www.jetir.org | UGC and issn Approved), ISSN:2349-5162, Vol.5, Issue 9, page no. pp105-113, September-2018, Available at : http://www.jetir.org/papers/JETIRB006023.pdf