ISSN: 2349-5162

JETIREXPLORE- Search Thousands of research papers



Published in:

Volume 6 Issue 5
May-2019
eISSN: 2349-5162

Unique Identifier

JETIRBP06038

Page Number

197-202

Share This Article


Title

A STUDY ON BUYER BEHAVIOUR OF ORGANIC FOOD PRODUCTS WITH SPECIAL REFERENCE TO CUDDALORE DISTRICT

ISSN

2349-5162

Cite This Article

"A STUDY ON BUYER BEHAVIOUR OF ORGANIC FOOD PRODUCTS WITH SPECIAL REFERENCE TO CUDDALORE DISTRICT", International Journal of Emerging Technologies and Innovative Research (www.jetir.org), ISSN:2349-5162, Vol.6, Issue 5, page no.197-202, May-2019, Available :http://www.jetir.org/papers/JETIRBP06038.pdf

Abstract

Most of the people have realized the benefits of organic food and the direct relation between organic food, environment and their healthy and active life so they are more and more interested about this market. This research aimed to evaluate the current status of consumers’ buying behaviour towards organic foods products. The study was conducted in Cuddalore district. Both primary and secondary data have been collected for this study. This study is empirical in nature, based on survey method. As an essential part of the study, the primary data were collected from 264 consumers with the help of exit interview. Taking into consideration the objectives of the study, a schedule was constructed based on Likert scaling technique. Pre-testing of schedule was done, involving 50 consumers to know the relevance of the questions. In the light of pre-testing, necessary changes were incorporated in the revised schedule. The secondary data were collected mainly from journals, magazines, books and other publications.

Key Words

Organic food, organic farming, green marketing, green products, sustainable agriculture, etc

Cite This Article

"A STUDY ON BUYER BEHAVIOUR OF ORGANIC FOOD PRODUCTS WITH SPECIAL REFERENCE TO CUDDALORE DISTRICT", International Journal of Emerging Technologies and Innovative Research (www.jetir.org | UGC and issn Approved), ISSN:2349-5162, Vol.6, Issue 5, page no. pp197-202, May-2019, Available at : http://www.jetir.org/papers/JETIRBP06038.pdf

Publication Details

Published Paper ID: JETIRBP06038
Registration ID: 210059
Published In: Volume 6 | Issue 5 | Year May-2019
DOI (Digital Object Identifier):
Page No: 197-202
ISSN Number: 2349-5162

Download Paper

Preview Article

Download Paper




Cite This Article

"A STUDY ON BUYER BEHAVIOUR OF ORGANIC FOOD PRODUCTS WITH SPECIAL REFERENCE TO CUDDALORE DISTRICT", International Journal of Emerging Technologies and Innovative Research (www.jetir.org | UGC and issn Approved), ISSN:2349-5162, Vol.6, Issue 5, page no. pp197-202, May-2019, Available at : http://www.jetir.org/papers/JETIRBP06038.pdf




Preview This Article


Downlaod

Click here for Article Preview

Download PDF

Downloads

0005

Print This Page

Current Call For Paper