• Mr.Gautam Donga
• Dr. Naresh Patel

: To study consumer awareness and use of nutrition label. Design: A convenience sampling was used to select the sample of the study. Survey was conducted with 2200 consumer at supermarket sites selected. Questionnaire contained questions related to awareness and usage of nutrition label and consumer demographics. We have performed X2 tests to examine association between the demographic variables and reading nutrition label. Setting: Ahmedabad, Rajkot, Surat and Vadodara, four main cities of Gujarat. Results: The results confirm out hypotheses that education, age, BMI, and marital status are significantly associated with reading nutrition label. Majority of the consumer refer label on food for Manufacturing date, price and brand. There are various format of food label available out of them majority of consumer were aware about “Per Packet Measurement of nutrition label

NUTRITION LABEL USAGE AND CONSUMER DEMOGRAPHICS

"NUTRITION LABEL USAGE AND CONSUMER DEMOGRAPHICS", International Journal of Emerging Technologies and Innovative Research (www.jetir.org), ISSN:2349-5162, Vol.5, Issue 6, page no.201-205, June-2018, Available :http://www.jetir.org/papers/JETIRC006036.pdf

"NUTRITION LABEL USAGE AND CONSUMER DEMOGRAPHICS", International Journal of Emerging Technologies and Innovative Research (www.jetir.org | UGC and issn Approved), ISSN:2349-5162, Vol.5, Issue 6, page no. pp201-205, June-2018, Available at : http://www.jetir.org/papers/JETIRC006036.pdf