• Dr. Akankshya Patnaik

Today ‘Physical & Mental fitness’ with ‘Climatic Aggravation’ are responsible for raising the buzzer in the society. This climatic catastrophe and health issues enhances concern among the government, NGOs, researchers, academicians, scientists, etc. Today’s world rightly understood the real wealth is health. Growing health consciousness gave birth to a beautiful & an evergreen concept called “Organic”. As we know food is the most important medium which affect our health largely. So, organic clothing, organic farming like business practices raise their heads. This Paper is a minor attempt to show the burgeoning green trend and its astonishing effect on consumer lifestyle through organic food. “Organic food or organically produced food isthe product of a farming system which avoids the use of man-made fertilizers, pesticides, growth regulators and livestock feed additives. Irradiation and the use of genetically modified organisms (GMOs) or products produced from or by GMOs are generally prohibited by organiclegislation”. This paper basically highlights the corporate endeavor towards environmental asylum and also emphasis on the inimitable strategy of the agri-business practices which directly affects the health of customer & climate overall. This paper intensifies the perception of general customer towards this organic concept especially for food. Organic strategy proved to be one of the best competitive strategies in this aggressive global platform. It Lavish corporate spoor which become prolific in amplifying common consumer to green consumer and lead them to a standard green& healthy life style. Simply the motto of this paper is to give a hand to this green revolution to counteract the growing climatic& health dilemma

Health dilemma, Climatic Intricacy, Organic Food, Consumer Perception

"CONSUMERS PERCEPTION TOWARDS ORGANIC FOOD: A STUDY", International Journal of Emerging Technologies and Innovative Research (www.jetir.org), ISSN:2349-5162, Vol.5, Issue 6, page no.309-313, June-2018, Available :http://www.jetir.org/papers/JETIRC006054.pdf

"CONSUMERS PERCEPTION TOWARDS ORGANIC FOOD: A STUDY", International Journal of Emerging Technologies and Innovative Research (www.jetir.org | UGC and issn Approved), ISSN:2349-5162, Vol.5, Issue 6, page no. pp309-313, June-2018, Available at : http://www.jetir.org/papers/JETIRC006054.pdf