UGC Approved Journal no 63975(19)

ISSN: 2349-5162 | ESTD Year : 2014
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Published in:

Volume 5 Issue 6
June-2018
eISSN: 2349-5162

UGC and ISSN approved 7.95 impact factor UGC Approved Journal no 63975

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Published Paper ID:
JETIRC006100


Registration ID:
184112

Page Number

566-570

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Title

A STUDY OF CHANNEL MANAGEMENT AND OMNI CHANNEL MARKETING BY ONLINE RETAILERS

Abstract

A distribution channel is the network of organizations that creates time, place, and possession utilities for consumers and business users. The creation of time, place, and possession utilities fall on a continuum from simple to complex. Today physical distribution and logistics management are receiving increased attention from strategic planners. The Indian online retail market has been striding leaps and bounds over the past few years on account of digital revolution. The current market size of online retail sector is around $ 18.5 billion . The major reasons for this growth will include the increasing penetration of mobile Internet, higher purchases of smartphones, need for ease of shopping, time convenience and higher mobility. Here is where Omni Channel Retailing comes into picture. Omni-channel retail is a modern approach to commerce that focuses on designing a holistic and cohesive user experience for customers at every touchpoint. This differs from traditional marketing, where individual channels were optimized without necessarily taking the whole experience into mind.

Key Words

Online Retailing, Channel Management, Omni Channel Retailing

Cite This Article

"A STUDY OF CHANNEL MANAGEMENT AND OMNI CHANNEL MARKETING BY ONLINE RETAILERS", International Journal of Emerging Technologies and Innovative Research (www.jetir.org), ISSN:2349-5162, Vol.5, Issue 6, page no.566-570, June-2018, Available :http://www.jetir.org/papers/JETIRC006100.pdf

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2349-5162 | Impact Factor 7.95 Calculate by Google Scholar

An International Scholarly Open Access Journal, Peer-Reviewed, Refereed Journal Impact Factor 7.95 Calculate by Google Scholar and Semantic Scholar | AI-Powered Research Tool, Multidisciplinary, Monthly, Multilanguage Journal Indexing in All Major Database & Metadata, Citation Generator

Cite This Article

"A STUDY OF CHANNEL MANAGEMENT AND OMNI CHANNEL MARKETING BY ONLINE RETAILERS", International Journal of Emerging Technologies and Innovative Research (www.jetir.org | UGC and issn Approved), ISSN:2349-5162, Vol.5, Issue 6, page no. pp566-570, June-2018, Available at : http://www.jetir.org/papers/JETIRC006100.pdf

Publication Details

Published Paper ID: JETIRC006100
Registration ID: 184112
Published In: Volume 5 | Issue 6 | Year June-2018
DOI (Digital Object Identifier):
Page No: 566-570
Country: -, -, -- .
Area: Engineering
ISSN Number: 2349-5162
Publisher: IJ Publication


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