• Dr. Shobhika Tyagi
• Dr. Pooja Tiwari
• Dr. Vikas Garg

The investor behavior analysis is an analysis of the demographic and psychographic characteristics of investors, taking into account parameters such as age, gender and income groups and certain psychological parameters that interest investors in this investment. especially. This analysis describes why an investor chooses a particular investment and the reason for the investment and other investment objectives. Demographic and psychographic factors: Demographic: socioeconomic characteristics or variables of a population such as age, sex, education level, income level, marital status, occupation, religion, birth rate, mortality, the average size of a family,. A census is a compilation of the demographic factors associated with each member of a population. Psychographic: This includes an investor's attitudes, interests and opinions (AIO) when analyzing a particular investment option. The purpose of this document is to demonstrate the behavior of individual investors in the NCR against the various investment routes available in the Indian financial market. The most important factors influencing an investment are the security of the principal amount, the liquidity, the stability of the income, the tax planning and the revaluation of the capital. There are a variety of investment opportunities such as savings, FD A / C, government bonds, corporate bonds, insurance, real estate, commodities, equities and MF, chit funds and gold and silver. All investors invest their excess cash in the above options according to their risk appetite. More risks lead to more profit. Investors can not avoid risks, but they can minimize risks by investing their money in various forms of secure investments to achieve a moderate profit. This study led the researcher to conclude that most investors in the NCR prefer bank deposits, followed by investments in gold and silver

Investment behavior, portfolio, Investment Avenues

"A Study on Investment Preference towards Different Investment Avenues", International Journal of Emerging Technologies and Innovative Research (www.jetir.org), ISSN:2349-5162, Vol.5, Issue 7, page no.1535-1539, July-2018, Available :http://www.jetir.org/papers/JETIRC006263.pdf

"A Study on Investment Preference towards Different Investment Avenues", International Journal of Emerging Technologies and Innovative Research (www.jetir.org | UGC and issn Approved), ISSN:2349-5162, Vol.5, Issue 7, page no. pp1535-1539, July-2018, Available at : http://www.jetir.org/papers/JETIRC006263.pdf