"IMPACT STUDY OF SOCIAL MEDIA MARKETING AMONG YOUTH: WITH SPECIAL REFERENCE TO JALANDHAR, PUNJAB", International Journal of Emerging Technologies and Innovative Research (www.jetir.org), ISSN:2349-5162, Vol.5, Issue 7, page no.1574-1580, July-2018, Available :http://www.jetir.org/papers/JETIRC006271.pdf

• Dr Ampu Harikrishnan
• Mr Vijainder Singh

Social media and the related websites like facebook, whatsapp, twitter, google Duo, hike, instagram, etc. have changed our way of living to a certain extent, now our emotions are based on emoji’s and our mood is dependent on likes and comments on our photos and other material uploaded on these respective sites. The studies show that new generation or youth i.e. born after 1990, is almost dependent on such sites for different things like, communicating with friends, college notes, new trends and fashion, current issues and many such things. This is a well known fact that globally youth is the biggest users and even consumers of such sites. There lies a vast scope for the marketers in this area, they use to promote their products on these sites and the respective sites use to earn income from such advertisers.This study will focus on the benefits of such social sites like exchanging knowledge, finding employment and increasing the social quotient and some other disadvantages like over exposure and privacy killing. Other than this, the researcher will also try to analyze the impact of marketing activities done on these social sites. The finding of this present research will enumerate the positive and negative impact of social websites on the youth of our country. This is a research based on primary data, and latest version of SPSS will be used to analyze the same.

Youth, Social Media, Marketing

"IMPACT STUDY OF SOCIAL MEDIA MARKETING AMONG YOUTH: WITH SPECIAL REFERENCE TO JALANDHAR, PUNJAB", International Journal of Emerging Technologies and Innovative Research (www.jetir.org | UGC and issn Approved), ISSN:2349-5162, Vol.5, Issue 7, page no. pp1574-1580, July-2018, Available at : http://www.jetir.org/papers/JETIRC006271.pdf