• Gourav Sharma
• Gurinder Singh
• Dr. Sangram Singh

With the computerized universe developing at a searing pace, numerous areas – from distributing, showcasing and promoting to advertising, among others– are encountering the effect of the ensuing changes in purchaser conduct. Experts in various spaces are in this manner gone up against with novel difficulties and sudden chances, astoundingly to grasp with the changing elements of the computerized time. The present paper unites key discoveries from over the ongoing writing to upgrade generally speaking comprehension of present and future moves presented by advanced showcasing to advertising. It stays indistinct whether current hypothetical systems can completely suit field of advertising and proof proposes that numerous advertising specialists are battling with the effect of digitalization, and particularly the Internet, on their training. Advertising instructors may need to survey the idea of computerized promoting in the light of new media advancements and industry reactions. Potential dangers and openings exhibited by the digitalization for advertising are investigated and headings for further research around these are recommended.

Digital Marketing, Public Relations, Customers.

"EFFECT OF DIGITAL MARKETING ON PUBLIC RELATIONS IN EMERGING MARKET SCENARIO", International Journal of Emerging Technologies and Innovative Research (www.jetir.org), ISSN:2349-5162, Vol.6, Issue 5, page no.287-290, May 2019, Available :http://www.jetir.org/papers/JETIRCW06055.pdf

"EFFECT OF DIGITAL MARKETING ON PUBLIC RELATIONS IN EMERGING MARKET SCENARIO", International Journal of Emerging Technologies and Innovative Research (www.jetir.org | UGC and issn Approved), ISSN:2349-5162, Vol.6, Issue 5, page no. pp287-290, May 2019, Available at : http://www.jetir.org/papers/JETIRCW06055.pdf