• Dr.S.Suresh

Researchers in the field of behavioral finance have compiled an impressive body of analysis suggesting that investors do not act rationally all the time when making investment decisions. These findings have significant implications for the development of the securities market. Adam Smith, who is considered the father of the modern economics states that there is insight to the human psychology, which is further developed today into behavioral finance. For many investors, mutual funds are there first choice of investment vehicle. Mutual funds is pooled fund that is divided into units of equal value that is sold to investing public thus money collected in this process are further invested in capital and money market instrument. In today dynamic environment people go for those investment instruments from which they can get more return (Hemanth.S, 2008). Mutual fund are looked by individual investors as financial intermediaries or portfolio managers who process information, identify investment opportunities, formulate investment strategies, invest funds and monitor progress at a very low cost. Thus the success of mutual funds is essentially the result of the combined efforts of competent fund managers and alert investors. Mutual funds offer the advantage of professional management of money, diversification of risk, portfolio, diversification, reduced transaction cost and liquidity. These benefits cannot be achieved if any one goes for any other type of investment.The researcher collected data by obtaining direct response from 400 individual investors of Mutual Funds from Thiruvarur District. By means of structured questionnaire and it was analyzed quantitatively. Statistical tools like ANOVA,Chi-Square Test and Garrett Ranking Technique to obtain the results of the study.

Investment, Investment Avenues, Behavioral Finance, Mutual funds

"A STUDY ON THE FUND SELECTION BEHAVIOUR OF MUTUAL FUND INVESTORS OF THIRUVARUR DISTRICT IN TAMILNADU ", International Journal of Emerging Technologies and Innovative Research (www.jetir.org), ISSN:2349-5162, Vol.6, Issue 5, page no.111-121, May 2019, Available :http://www.jetir.org/papers/JETIRCZ06015.pdf

"A STUDY ON THE FUND SELECTION BEHAVIOUR OF MUTUAL FUND INVESTORS OF THIRUVARUR DISTRICT IN TAMILNADU ", International Journal of Emerging Technologies and Innovative Research (www.jetir.org | UGC and issn Approved), ISSN:2349-5162, Vol.6, Issue 5, page no. pp111-121, May 2019, Available at : http://www.jetir.org/papers/JETIRCZ06015.pdf