• Dr. J. VIJAYADURAI

The study analyses the challenges involved in rural marketing management with special reference to FMCG and Telecom. The total number of questionnaires distributed in the self-administered survey was 900 sets. The purposive sampling method was applied in this research for selecting the sample. As a result, 643 (filled questionnaire) valid sets of questionnaires were available and then used for further analysis using SPSS software version 21. A structured questionnaire were used to collect the data while the Multiple Regression analysis was used to analyse the rural marketing management with special reference to FMCG and Telecom. A result revealed that the coefficient value of 0.814 indicates that the relationship between customer satisfaction and the five independent variables of FMCG is quite strong and positive. Hence, the study, therefore, concluded that dimensions of marketing of Fast Moving Consumer goods on customer satisfaction and dimensions of marketing of telecom on customer satisfaction is strong and positive.

Rural Marketing, FMCG, Telecom.

"A STUDY ON CHALLENGES INVOLVED IN RURAL MARKETING MANAGEMENT WITH SPECIAL REFERENCE TO FMCG AND TELECOM", International Journal of Emerging Technologies and Innovative Research (www.jetir.org), ISSN:2349-5162, Vol.7, Issue 2, page no.39-44, February 2020, Available :http://www.jetir.org/papers/JETIRDM06007.pdf

"A STUDY ON CHALLENGES INVOLVED IN RURAL MARKETING MANAGEMENT WITH SPECIAL REFERENCE TO FMCG AND TELECOM", International Journal of Emerging Technologies and Innovative Research (www.jetir.org | UGC and issn Approved), ISSN:2349-5162, Vol.7, Issue 2, page no. pp39-44, February 2020, Available at : http://www.jetir.org/papers/JETIRDM06007.pdf